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City Administrator Ulrich stated that the addition of advertisers help to offset some of the costs <br />and noted that options have been discussed as the product has evolved. He noted that there are <br />many options that can be considered depending upon the type of product the City would like to <br />distribute. <br />Councilmember Kuzma stated that in his opinion the Ramsey Resident is the most important <br />method of communication the City has. He stated that the process of printing has evolved in the <br />digital age and the cost of printing has decreased. He believed that the funds designated to this <br />item provides a good value for the product the City receives in return. He stated that in his <br />opinion color is an important factor in drawing attention and producing a nice product. <br />Councilmember LeTourneau stated that he agrees with both sides, as the Ramsey Resident is an <br />effective communication tool. He stated that the full color edition would provide a product that <br />is in line with what the City would like to distribute. He stated that in terms of cost savings the <br />City could offer an option to receive the information digitally, noting that some residents may <br />prefer that option in this digital age. <br />Councilmember Shryock stated that she would like to see the current format continue until the <br />different cost options can be further reviewed and discussed. She agreed that it is important to <br />get the information to the residents but wanted to have a further discussion before changes are <br />made. She agreed that the newsletter is important and thinks that more people notice the Ramsey <br />Resident when it is mailed separate from the utility billing. <br />Councilmember Kuzma stated that he did not think the cost element centered on the printing <br />element but perhaps more on the side of postage. <br />Mayor Strommen stated that while she agrees that getting information to the residents is <br />important, some issues will not be appropriate for the Ramsey Resident because of the timing. <br />She stated that she would like to have a more in depth conversation regarding the content and <br />what the focus of the content should be in order to maximize that avenue of communication. <br />Councilmember Riley asked for more information on the current advertising firm that is used by <br />the City and if any comments had been received regarding the color editions. <br />Asst. City Administrator/Economic Development Manager Brama explained that the progress <br />today is the result of the in depth discussions the Council had a few years ago regarding this <br />matter. He stated that he has not received input yet regarding the color editions. He agreed that <br />perhaps a review of the consultant could be used. <br />Mayor Strommen confirmed the consensus of the Council to have a further discussion at a future <br />worksession regarding the options for the Ramsey Resident. <br />Asst. City Administrator/Economic Development Manager Brama stated that staff needs to start <br />preparation for the January and February edition soon if the issue is going to be done in color and <br />asked for direction from the Council. <br />City Council Work Session / October 13, 2015 <br />Page 6 of 8 <br />