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The foll~,ing s~L,,Lerizes a development potential mark~tir~ ~rategy. The thrust is to put together a comprehensive strategy ~.~ orgmnizationa! mechan/sm to assure that a ~pecific program is refined and carried cut. A part-time, nonfocused effort will dissipate T. he efforts expended in obi ective: 1. ,Cc~pile land c~p and existin~ develc~sment inventory. A coordinated development plan and marketin~ stra~ links the parcels together and creates a positive investment environment. Creating a coordinat~ approach does not necessarily mean single ownership. In fact, diversity of ownarship provid~-~ scme flew~bility and diversity if Each owner has to identify their own financial objectives and hc~ they fit into coo.~iinated ov~!l ~~y. The exis~ developmant has diver.~i~.. Identifyir~ the type, size ar~ locati~ of ~ %%~es is a major ~ to highlightin~ the advantmges and c/~rac~_r of the utility locations, existing c~rm~ip and uses, soil cor~htions, etc. consolidated irmho~.~ria!/o.~,~.e_',~ial park develc~emt plan. One of the key factors in establishir~ a cc~petitive and market sensitive industrial/commercial area is establishing an organized is appropriate. The purpose of an organized ar~ planned district is to pe_~it or~Jerly eoqo~nsion. New bus~_~ses c~n be logically ai4ed to ~he d/s~.ri~ and exiguity, businesses would be prote~d in terms of ~heir Consaq. a~.ly, +-he develcSxmm~ plan ~d lay ~ =~ ~,my ~ of au--~~ ~ -~=. ~ ~~ %~i, of ~, ~.~ on ~affic ~ngineer~g ~d desi~ principles, but also on !~d-use ~rket ne~s, ~d have ~e fl~ility of bein~ co~ed to a~~ 1~ ~. .~_laues to TH 10 pl~ns, can be reinforoed by Lhe p~mpos~d Miss~pi P-~.ver park and serves t. he a/_qoort whimh could beoc=~ a major park lea ~-Llre. 2O