Laserfiche WebLink
Burton <br /> IDencifying Customers <br /> Group D: Blue-collar Backbone <br /> Budget-conscious,young and old blue-collar households living in older towns working in manufacturing, <br /> construction and retail trades <br /> The four Segments in Blue-collar Backbone are a bastion of blue-collar diversity.This group features above- <br /> average proportions of both old and young residents,whites and Hispanics,families and singles, <br /> homeowners and apartment renters.Most residents live in older outlying towns and cities,and work at <br /> blue-collar jobs in manufacturing,construction and retail trades.Their lifestyle reflects a working-class <br /> sensibility.Their most popular leisure activities include baseball,soccer,fishing and woodworking.They're <br /> more likely to go out to a veterans club than attend a concert or play.These budget-conscious households <br /> shop at discount clothiers and department stores,and they have low rates for buying investments or <br /> insurance products.With relatively few entertainment options due to their remote location or lack of <br /> discretionary income,this group is a strong market for traditional media.Residents like to watch soaps and <br /> game shows on television,listen to country music on the radio and read a variety of outdoor and women's <br /> magazines. <br /> Group E: American Diversity <br /> A diverse group of ethnically mixed singles and couples,middle-aged and retired with middleclass incomes <br /> from blue-collar and service industry jobs <br /> American Diversity is a reflection of how contrasting mid-America's population is.It is an ethnic mix of <br /> middleaged couples,singles and retirees.With a few exceptions,these six Mosaic Segments consist of <br /> households with average educations and middle-class incomes from blue-collar and service industry jobs. <br /> Many of the group's adults are older Americans—aging singles and couples who've already exited the <br /> workplace.They tend to have unassuming lifestyles,scoring high for reading books and newspapers,going <br /> to movies and plays,and socializing through fraternal orders and veterans clubs.They have traditional <br /> media tastes,enjoying TV news,movies and game shows as well as business and shelter magazines. <br /> Conservative in their politics and fashion,they have limited interest in new clothing styles,consumer <br /> electronics or the Internet. <br /> Group F: Metro Fringe <br /> Racially mixed, lower-middle-class clusters in older single-family homes,semi-detached houses and low-rise <br /> apartments in satellite cities <br /> Metro Fringe is a collection of five racially mixed,lower-middle-class Mosaic Segments located primarily in <br /> satellite cities such as Kissimmee,FL,Flint MI,Joiliet,IL and Fresno,CA.Many of the group's households <br /> consist of young singles and couples who work at blue-collar and service industry jobs.They tend to live in <br /> older singlefamily homes,semidetached houses and low-rise apartments.Overall,this group is relatively <br /> active and pursues sports-oriented lifestyles participating in activities such as soccer and softball, <br /> rollerblading,skateboarding,gocarting and video gaming.As shoppers,they patronize discount retailers <br /> where they buy the latest fashion and tech gear at low prices.In their homes,they're fans of electronic <br /> media,whether it's watching youth-oriented cable channels like Spike TV,FX and Cartoon Network,or <br /> going online to chat forums and Web sites for job listings or music downloading. <br /> ©Experian 3 <br />