Laserfiche WebLink
Burton <br /> IDentifying Customers <br /> Group G: Remote America <br /> A mix of farming and small industrial rural communities with outdoor oriented lifestyles living primarily in <br /> America's heartland <br /> The four Remote America Segments reflect heartland lifestyles,a mix of farming and small industrial <br /> communities mostly located in the nation's midsection.The working-class couples and families in this <br /> group tend to be employed in agriculture and blue-collar jobs that pay modest wages.The median home <br /> value is about half the national average,and a significant number of residents live in mobile homes.No <br /> group has a lower population density,and few have higher rates for outdoors-oriented lifestyles. <br /> Households spend their leisure time fishing,hunting,hiking and horseback riding.In their homes,they <br /> look to their TV sets for entertainment,especially game shows,soap operas and home improvement shows. <br /> Their magazine tastes may split along gender lines with the men reading hunting publications while the <br /> women peruse shelter magazines.On the radio,country and western is the preferred choice of music. <br /> Group H: Aspiring Contemporaries <br /> Young,mostly single,ethnically diverse, online active households living in new homes or apartments with <br /> discretionary income to spend on themselves <br /> The four Segments in Aspiring Contemporaries are all filled with upward strivers.The households tend to <br /> be young(Generation Xers between 18 and 34 years old),ethnically diverse(about 40 percent are <br /> minorities)and unattached(about two-thirds are single or divorced).Yet despite traditional barriers to <br /> affluence,the members of these metropolitan segments are already solidly middle-class.Many live in <br /> relatively new homes or apartments valued at more than the national average—a reliable sign of upward <br /> mobility.They're big culture buffs who like to see plays,movies,comics and live bands.They spend a lot of <br /> their discretionary income on the latest fashions and consumer electronics.They're heavy media <br /> consumers,listening to jazz on the radio and reading the Sunday paper for science and technology news. <br /> Raised on technology,they are very Internet savvy,spending their leisure time online to chat,shop,job <br /> search,send instant messages,bid in auctions and frequent dating Web sites. <br /> Group I: Rural Villages and Farms <br /> Rural,middle-class married families and couples of varied ages,living and working in agricultural and <br /> mining communities <br /> Representing America's agricultural and mining communities,Rural Villages and Farms is a collection of <br /> five low-density Segments filled with middle-class families and couples of varied ages.Most of the <br /> households in this group are married,white and high school educated.They maintain tranquil lifestyles in <br /> unpretentious houses and comfortable mobile homes.They share a fondness for outdoor sports,enjoying <br /> fishing,hunting,camping and motor sports.Many residents are do-it-yourselfers who are into <br /> woodworking and needlework.They like to shop at the big-box home improvement chains and watch <br /> how-to shows on TV.When it comes to media,nothing dominates like country music.They watch their <br /> favorite country and western stars on TV,listen to them on the radio and attend their concerts. <br /> ©Experian 4 <br />