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Burton <br /> IDendfying Cuswmers- <br /> Group A:Affluent Suburbia <br /> Segment A06: Small-town Success <br /> White-collar,college educated,middle-aged working couples living in newly developed subdivisions outside <br /> the nation's beltways <br /> Demographics <br /> Small-town Success is typically home to the families of the most prominent citizens in their exurban <br /> communities.White-collar,college educated and upscale,they live in recently developed subdivisions <br /> outside the nation's beltways in the Midwest and West.Most of these households contain white,middle- <br /> aged working couples who have positions as executives and professionals in health care,retail and <br /> education.More than eight in ten drive alone to work,pulling out of the driveways of large single-family <br /> homes valued at 50 percent above the national median.These high-earners drive to work in comfort and <br /> have high rates for owning luxury SUVs as well as family vehicles including minivans. <br /> Lifestyles <br /> Small-town Success households enjoy a prosperous way of life.For athletic activities,they enjoy biking, <br /> swimming,bowling and jogging.They tend to seek out intellectual stimulation,reading books and taking <br /> adult education classes at high rates,and they don't mind driving to big cities to visit museums or see a <br /> show.They're conservative by nature and describe themselves as"smart shoppers."They like to buy <br /> quality merchandise at low prices at big-box chains such as Sam's Club,Circuit City and Bed,Bath& <br /> Beyond.They're late adopters when it comes to consumer electronics and are more likely to own 35-mm <br /> cameras than digital models,VHS players than DVD units.They own a wide range of insurance products, <br /> including life,health,disability and homeowner's coverage.However,being conservative hasn't dampened <br /> their enthusiasm for travel as they are likely to take a trip for either business or pleasure almost every <br /> month of the year. <br /> Media <br /> Small-town Success households share a fondness for a variety of media.They like to watch primetime <br /> crime dramas and comedies on television,especially"CSI," "Law and Order"and"Two and a Half Men." <br /> They are avid radio listeners and enjoy stations that offer news talk,golden oldies and country music.They <br /> have high rates for reading the Sunday newspaper to catch up on sports,business and entertainment news <br /> and read mainstream magazine titles as National Geographic,Good Housekeeping and Better Homes and <br /> Gardens.They have above average interest in the Internet, and they go online to get news,do their banking <br /> and buy merchandise such as books and CDs. <br /> ©Experian 11 <br />