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Burton <br /> IDendfying Cuswmers- <br /> Group A:Affluent Suburbia <br /> Segment A07: New Suburbia Families <br /> Young,affluent working couples with pre-school children concentrated in fast-growing,metro fringe <br /> communities <br /> Demographics <br /> Young couples with pre-school children have turned New Suburbia Families into a booming lifestyle. <br /> Concentrated in fast-growing,metro fringe communities mainly in the West and Southwest,the segment's <br /> population has more than tripled since 1990.With many households under 35 years old,these young <br /> families are making the most of their new subdivisions.More than half the housing has been built since <br /> 2000 and the median value worth nearly 50 percent above the U.S.average.Residents have both brains and <br /> bucks.More than twothirds have gone to college and many workers earn six-figure incomes.It takes hard <br /> work to have achieved success at such a young age.More than two-thirds of families have multiple <br /> workers in the labor force,gravitating to jobs as managers,executives and white-collar professionals. <br /> Lifestyles <br /> The members of New Suburbia Families have crafted active,children-centered lifestyles.These families <br /> participate in a number of team sports such as baseball,basketball and soccer,shuttling kids and gear to <br /> activities in their SUVs and minivans.They go to kid-friendly destinations and frequent zoos,aquariums <br /> and campgrounds.At supermarkets,they fill their grocery carts with pizza,Pop Tarts and prepared lunch <br /> kits.This is one of the top-ranked segments for owning toys,books and video games, and residents here <br /> never met a consumer electronics device they didn't like including cell phones,gaming systems and home <br /> theater systems.With their relatively large families,money still needs to be managed.They maintain that <br /> price and functionality trump style when they purchase electronics and clothing at retailers like Target,Best <br /> Buy and Wal-Mart.Contributing to 529 college savings plans is a priority,but this segment can be debt <br /> heavy due to first mortgages and home equity loans. <br /> Media <br /> These energetic households are only moderate consumers of most media.New Suburbia Families are often <br /> too busy to read a newspaper or magazine,although they will sit in front of a TV to watch network sitcoms <br /> and reality shows as well as sports and entertainment on cable channels such as ESPN,MTV and Comedy <br /> Central.Thanks to their lengthy commutes,they exhibit high rates for listening to radio stations that offer <br /> news and sports as well as classic rock and adult contemporary music.When they finally wind down, <br /> many go online to trade stocks,search for jobs and check out real estate listings. <br /> ©Experian 12 <br />