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Introduction <br />The City of Ramsey is committed to maintaining effective communication efforts with all of its key <br />constituents. The City recognizes that good communication plays an integral role in its ability to responsibly <br />grow the community, and provide quality, cost-effective, and efficient government services. <br />This plan will outline the various audiences the City of Ramsey must communicate to on a regular basis and <br />the overall key messages to be delivered. The purpose of this communication plan is to ensure the City has a <br />consistent voice and message that reflects the City's strategic plan. <br />Target Audiences <br />The City of Ramsey's target audience can be broken down into four main categories: <br />1. Residents — Ramsey has over 25,000 citizens. This includes homeowners, renters, and various <br />family -members. <br />2. Businesses — Ramsey is home to hundreds of businesses. This audience includes owners, executives, <br />and managers of Ramsey businesses, and prospect businesses. <br />3. Visitors — Thousands of people travel to, or through, Ramsey annually. This audience includes <br />visitors, commuters, shoppers, and employees of local businesses. <br />4. Developers — Ramsey is the second fastest growing community in Anoka County, with over 1,200 <br />acres of greenfield still untapped. This audience includes developers, brokers, builders, and <br />contractors. <br />Key Strategic Messages <br />The City of Ramsey's communication efforts are centered on the following key messages: <br />1. Ramsey is a financially stable community. <br />A. Ramsey believes low and stable tax rates are crucial to responsibly managing a municipality. <br />B. Ramsey makes strategic community -wide investments that will maintain a high quality of life <br />for residents. <br />C. Ramsey utilizes economic development efforts to help balance the revenue side of the City's <br />budget, and to attract desired businesses and services to the community. <br />2. Ramsey is a connected community. <br />A. Ramsey's transportation systems must allow people to safely and efficiently connect, both <br />locally and regionally. <br />B. Ramsey is a destination city that needs reliable transportation systems to connect it to and <br />from other destinations. <br />3. Ramsey is focused on its constituents. <br />A. Ramsey engages its citizens and businesses, and continuously obtains feedback. <br />B. The City takes pride in the perception of Ramsey, and the Ramsey brand. <br />4. Ramsey is an effective organization. <br />A. Ramsey utilizes a strategic plan and core values to guide its organization. <br />B. Ramsey employees and elected officials drive the success of the organization. <br />1 <br />