Agenda - Council Work Session - 02/14/2017

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Below are general, high-level, messages the City would like to deliver to key audiences on a consistent basis. In situations that require a more targeted message, staff will default to the four key strategic messages outlined in this document, and the City's strategic plan. RESIDENTS A. The City recognizes that residents made a decision to reside within Ramsey, and appreciates the investment residents make in the community (e.g. property taxes, neighborhoods, schools, community organizations, civic matters, economy, natural environment, family, etc.). B. The City of Ramsey values and respects the input of all residents, and encourages citizens to be engaged in civic matters and volunteerism. C. The City of Ramsey's mission is to "responsibly grow the community and provide quality cost-effective services." BUSINESS A. The City values the significant investment local businesses make within the community (e.g. property taxes, jobs/careers, products/services, significant capital expenditures, and support of community based organizations). B. The City of Ramsey values and respects the input of its local business, and encourages local business officials to be engaged in civic matters. C. The City of Ramsey's mission is to "responsibly grow the community and provide quality cost-effective services." VISITORS A. The City of Ramsey welcomes visitors, commuters, shoppers, and employees of local businesses. B. Ramsey is a destination city with a positive image and reputation. C. The City of Ramsey is committed to improving U.S. Highway 10 and other key transportation corridors. DEVELOPERS A. Economic development is a priority for the City of Ramsey. B. The City of Ramsey is easy to work with, professional, and organized. C. Ramsey values and respects investments made by developers, and the services/end users they produce. 2