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Economic Development Authority (EDA) <br />Meeting Date: 05/25/2017 <br />Submitted For: Patrick Brama, Administrative Services <br />By: Patrick Brama, Administrative Services <br />Title: <br />State of Minnesota Economic Development Marketing Initiative <br />Purpose/Background: <br />4. 2. <br />PURPOSE <br />Authorize staff to utilize $5,000 of the EDA budget to select, design, and publish an ad in the MN DEED annual <br />publication. <br />BACKGROUND <br />In 2015, the State of Minnesota, Department of Employment and Economic Development (DEED), began utilizing <br />"Business Climate" (now Livability Media) magazine as their official general marketing publication, for economic <br />development purposes. This magazine is published in print (10,000 copies), hosted on a website, and available <br />electronically. This magazine is used by the State to respond to prospects/ developers/ site -selectors/ etc. interested <br />in Minnesota, and at business development events/ trade -shows/ meetings/ etc. (throughout the U.S. and globally). <br />The DEED/ Business Climate publication includes an opportunity for local units of government to place <br />advertisements. For example, the 2017 publication included ads from Elk River, Blaine, Coon Rapids, Otsego, <br />Brooklyn Park (attached is a full list). City's that participate receive the year -long benefit of: <br />• Online magazine presence (Business Climate Magazine, 300,000 visits in 2016). <br />• Electronic, sharable, linkable, copy (City website, forward via emails, etc.). <br />• Magazine is mailed to company owners and corporate level decision makers for all Fortune 500 companies, <br />entrepreneurs, talent prospects, site selectors, relocation professionals, law firms, CPA firms, realtors, etc. <br />commercial real estate professionals nationally (sent from Business Climate on behalf of Minnesota). <br />• Publication is used extensively by DEED (various outlets, as described previously). <br />• Business Climate will create artwork for City --can be used for other advertisements/ copied. <br />Notification: <br />NA <br />Observations/Alternatives: <br />LINKS <br />http://livability.com/ <br />2016 publication: http://www.businessclimate.com/state-of-minnesota-economic-development-digital-magazine/ <br />EXAMPLE ADS <br />• Full page - $4,085 with (1) online medium rectangle (Top) — $4,985 also with MN Livability Home Page <br />(Top) online medium rectangle Ad - $5,885. <br />• Two -Thirds Page Bleed (only ad on page) - $3,565 with (1) online Leaderboard (top) - $4,465 also with MN <br />Livability Home Page (Top) online Leaderboard Ad - $5,365. <br />• .Half --page vertical - $2,985 with (1) online leaderboard (top)— $3,885 also with MN Livability Home Page <br />(Top) online Leaderboard Ad - $4,785. <br />