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• Half -page horizontal - $2,480 with (1) online leaderboard (top) — $3,380 also with MN Livability Home Page <br />(Top) online Leaderboard Ad - $4,280. <br />• Third page Vert. or Horiz - $1,955 with (1) online leaderboard (middle) — $2,675 also with MN Livability <br />Home Page (middle) online medium rectangle Ad - $3,395. <br />Funding Source: <br />EDA Budget: Marketing Account (not to exceed $5,000). <br />Recommendation: <br />Staff believes this marketing opportunity is worth considering. It provides a unique "bang -for -the -buck" when <br />considering how much the State of Minnesota pushes this publication, and when considering how staff can re -use <br />the Business Climate ad for other purposes. Based on feedback from neighboring cities (Elk River and Coon <br />Rapids), they are happy with how this publication plays into their overall/ comprehensive marketing strategies <br />(largely about creating positive perception). Both cities recommend Ramsey get involved; however, both have <br />indicated it's unlikely this one specific ad will generate an influx of calls from prospects. <br />UPDATE: staff is excited for the national audience that this publication will reach in 2018 due to the super bowl <br />being hosted in Minneapolis. After 2018, staff believes it would be worth reevaluating this investment. However, <br />2018 appears to be a unique opportunity. <br />Action: <br />Motion to: [authorize/ not authorize/ amend] <br />Authorize staff to utilize $5,000 of the EDA budget to select, design, and publish an ad in the 2018 MN DEED/ <br />Business Climate annual publication. <br />Attachments <br />Overview <br />Contract <br />Participating Cities <br />Distribution List <br />How does Ramsey market our available property <br />Form Review <br />Inbox Reviewed By Date <br />KurtUlrich Kathy Schmitz 05/19/2017 10:23 AM <br />Form Started By: Patrick Brama Started On: 05/04/2017 07:58 AM <br />Final Approval Date: 05/19/2017 <br />