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Agenda - Economic Development Authority - 05/25/2017
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Agenda - Economic Development Authority - 05/25/2017
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3/17/2025 2:14:29 PM
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5/25/2017 11:23:47 AM
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Meetings
Meeting Document Type
Agenda
Meeting Type
Economic Development Authority
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05/25/2017
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Dear Business and Community Leaders, <br />We are pleased to announce that work has begun on development of the 3rd annual Minnesota: Thriving in the North <br />magazine and its new digital extensions, sponsored by the Minnesota Department of Employment and Economic <br />Development (DEED). <br />We are working in collaboration with Livability Media to encourage business investment and talent recruitment to Minnesota <br />by reaching corporate executives and site -selection professionals, entrepreneurs and talented individuals attracted to our <br />quality of life. We will also use this publication and digital content to globally promote the many aspects of our state that <br />appeal to visitors as well as corporate executives and entrepreneurs. <br />In a significant expansion of our digital marketing efforts Livability.com, a rapidly growing national website reaching <br />more than 10 million visitors annually, will host a content -rich home page devoted to Minnesota Economic Development. <br />A digital version of the print magazine, also viewable on mobile devices, will be visible on the home page and in multiple <br />other locations on the site. <br />Distribution of the upcoming print edition will target industry decision -makers, site selectors, corporate real estate <br />professionals, talent prospects and economic development and government partners. In addition, DEED and its partners will <br />utilize the magazine as a primary marketing tool at events, trade shows and meetings. <br />DEED uses digital content in the publication to push out information about the state through our website and social media <br />channels. The content is used to expand awareness of statewide activity and further market Minnesota as a prime location to <br />live, work and play. <br />Matt McWhorter, our Livability Media representative will be contacting you soon to discuss how your business <br />can participate in this program and gain year-round exposure to a vital target audience. You may also email <br />mmcwhorter@livmedia.com or call (615) 957-8347 for more information. <br />Thank you for your continued support in this joint effort to promote Minnesota. <br />Sincerely, <br />KEVIN MCKINNON <br />Deputy Commissioner Economic Development <br />Minnesota Department of Employment and Economic Development (DEED) <br />
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