Agenda - Economic Development Authority - 05/25/2017

Home

\` EXECUTIVE SUMMARY\\\\\\\\\ THE PROGRAM'S PURPOSE: Recruit and attract new businesses to the state by reaching a highly targeted audience including site selectors, relocation professionals, c-level executives and talent prospects. We actively promote key topics, such as business climate, innovation, infrastructure talent, heath care and quality of life. PROGRAM COMPONENTS • Presence on Livability.com, a national quality of place and relocation website reaching more than 10 million viewers annually. • A newsstand -quality publication with engaging photography highlighting your business climate and quality of place. • An easily sharable digital magazine that's accessible on computers, tablets and mobile phones. PRINT DISTRIBUTION Print magazine that is distributed throughout the year by the sponsor and additional channels, including: • Direct mailings to site selectors and corporate relocation professionals • Fast -growth companies in target markets • Trade shows, conferences and events • Targeted mailing to c-level decision -makers in key industries • Major employers • Mailing to prospects inquiring about the state • Regional partners • Distribution in high -trafficked venues, such as business hotels and corporate airports ONLINE DISTRIBUTION An inbound marketing model that consistently produces engaging business and quality of place content on Livability.com, driving readers back for more information. Includes: • Search Engine Optimization (SEO) • Social media campaigns (Facebook, Twitter, Linkedln, etc.) • Email marketing campaigns • Content engagement campaigns • 25% increase in traffic since 2015 • 64% of traffic comes from mobile devices I ...it" I s. REACH This program reaches a targeted audience - c-level executives, site selectors and corporate relocation professionals. The publication is also sent out to talent prospects seeking more information about the overall business climate and quality of place before relocating to the area. IMPACT The publication allows the sponsor and surrounding communities to be more effective at promoting the state's amenities. The program allows your organization to get in front of key decision -makers earlier in the site -location process. ADVERTISER ADVANTAGES • Relative Exclusivity: A limited number of advertisers helps increase your exposure. • Competitive Advantage: Opportunities to be in front of new business prospects earlier in the decision -making process. • Linkability: Multiple links from the digital magazine and Livability.com route prospects back to your website.