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CommunitylD' <br />City of <br />RA vISEY <br />Site 1 Analysis: State Highway 47 & 167th Avenue <br />Drive -Time Trade Area <br />The map on the previous page depicts the primary trade area for Site 1. The primary <br />trade area consists of a twelve -minute polygon, determined by Buxton's proprietary <br />drive -time technology. <br />Psychographics <br />The psychographic profile of the households within a twelve -minute drive -time of <br />Site 1 is presented below. <br />2 1 % <br />1 8 % <br />15'Ye <br />6% <br />3% <br />0% <br />• State Hwy 47 & 167th Ave <br />Al A3 A5 A7 B2 B4 B6 C2 C4 01 03 E1 E3 E5 F1 F3 F5 02 04 H2 H4 12 14 J1 J3 J5 K2 K4 Kfi L2 <br />Segments <br />Mosaic' USA is a registered aademar <br />of Experian; Census Data. Data Source <br />PP <br />ied Geographic Solutions, 2000: Census Estimates and Projection <br />Dominant Segments <br />A segment that represents at least three percent of a trade area is a dominant <br />segment. By determining dominant segments and reviewing their segment <br />descriptions, lifestyle habits and preferences can be identified. Please refer to <br />Appendix C for additional segment description information. <br />Dominant Segments <br />Description Households <br />A06 Small-town Success 5,050 <br />A07 New Suburbia Families 3,786 <br />B03 Urban Commuter Families 1,249 <br />B05 Second -generation Success 711 <br />CO2 Prime Middle America 1,208 <br />C04 Family Convenience 741 <br />F01 Steadfast Conservatives 999 <br />F02 Moderate Conventionalists 581 <br />H03 Stable Careers 639 <br />K04 Urban Diversity 822 <br />Mosaic' USA is a registered trademark of Experian; Census Data. Data Source: Applied Geographic Solutions, 2000: Census Estimates and Projections 2008 Data <br />2 <br />