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BOLTON <br />& MENK <br />Real People, Real Solutions. <br />• Supporting roadway network — 2 conceptual layouts <br />• Develop up to 2 Highway 10 area conceptual layouts west of Armstrong Blvd including <br />supporting roadway needs <br />For evaluating the concepts, we will need to design profiles and alignments for each concept. To do this, <br />we will utilize LiDAR data that is already collected for our concept layouts. With the LiDAR data having a <br />tolerance of +/- 6 inches horizontally and +/- 1 foot vertically, we feel strongly that this data will allow us <br />to evaluate concepts thorough enough to create a firm recommendation and allow us to get a solid <br />indication of the impacts for each concept. <br />4.2 Concept Renderings <br />Our team will prepare simple and aesthetic visual renderings of select concepts being evaluated to aid in <br />communicating the concepts to agencies and the public. We anticipate choosing up to 4 locations for <br />renderings and develop sketches for each of the build options at each location. We assume up to 12 <br />simple visual renderings. <br />4.3 Concept Evaluation <br />The evaluation of alternatives will utilize a matrix format to pull together information documented <br />through the study based on selected criteria developed in the Goals and Objectives. The evaluation <br />matrix will also be prepared with the intent that it can be utilized in future NEPA documentation. The <br />alternatives will be narrowed to one build alternative with the aid of this evaluation matrix. <br />4.4 Cost Estimates <br />Bolton & Menk will develop preliminary cost estimates with cost splits based on cost participation <br />policies for each concept identified with this study. <br />Task 5: Communications <br />The Bolton & Menk team will develop a strategic communications plan that lays out the timeline and <br />tactical methods to cultivate project understanding and consensus that supports the vision for the <br />Ramsey Highway 10 corridor. <br />We will work with the project partners to craft a dynamic campaign that effectively informs, motivates, <br />and moves to action many different groups. This type of effort requires an investment in tactical -level <br />tools and methods. We suggest the following elements for successful communication for this project: <br />• Project Branding (logo and consistent communications template) <br />• Video Creation (both full and "bite -size" for media use) <br />• Infographics/Visual Renderings <br />• Print Communications (Newsletters/Press Releases) <br />• Project Website (information hub) / Public Input Tool <br />• Social Media <br />10 <br />