Agenda - Council - 02/27/2018 - Laserfiche WebLink

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BOLTON & MENK Real People. Real solutions. 5.1 Project Branding A project logo establishes a project identity that can used on all deliverables and public outreach content. The Bolton & Menk team will develop project logo concepts for the city's consideration that captures the vision for the Ramsey Highway 10 corridor. Once a project logo is finalized, the same colors and theme will be used to develop a consistent communications template for all messaging and outreach content. 5.2 Project Videos We have found project videos to be a tactical tool in quickly communicating study details, consistent messaging, and maintaining momentum and enthusiasm for a project. Project videos used at public meetings allow detailed communication in a short amount of time and maintain focus of the group. Releasing project videos online allow clear and consistent messaging to a large audience that can be revisited throughout the life of the project. We will create 2 project videos in Phase I capturing key milestones in the study's progression that align with the planned open house as follows: Video 1— Proiect Purpose and Need This video will include footage of the existing conditions along the corridor, visuals highlighting the issues to be addressed, voiceover providing description of all footage and visuals, and interviews promoting project need. Estimated Length: 5 minutes Video 2 — Proposed Improvement Alternatives This video will include mostly motion graphics and voiceover highlighting the features and issues related to each of the alternatives being presented to the public. Estimated Length: 6-8 minutes 5.3 Infographics / Visual Renderings The state of communications is increasingly visual. Infographics are a powerful way to simplify complex data, processes, or ideas into visuals that enable grasping information at a glance. The Bolton & Menk team will use infographics whenever data heavy information needs to be clearly communicated to the public or stakeholders. The style of infographics will encompass the established project branding. We will create Infographics to communicate the project's purpose and need, report public open house input received, and to share any additional technical details as concepts are developed and evaluated. Task 4.2 outlines how we plan to use visual renderings throughout the project's development. Before and after type visuals and examples of what proposed improvements may look like are very powerful tools in gathering feedback and growing support for the project from those most invested, such as businesses and property owners. 5.4 Print Communications Newsletters will be sent out to Ramsey residents, property owners, and business owners prior to each public open house. In addition, we will provide project updates every other month (5 anticipated in Phase 1) for inclusion in the Ramsey Resident as one tactic to keep the momentum and energy required for a lively campaign. 11