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BOLTON <br />& MENK <br />Real People, Real Solutions. <br />5.5 Project Website and Online Engagement <br />Our team will develop and maintain a project website. The goal of the website is to be an information <br />hub for all project content that allows the public to track the project progress. We will include our online <br />public input application with customizable interface and tools. This is an application we developed that <br />allows the public to add comments linked to locations on a map, tying the comment to a specific <br />location or travel route. We can customize the application to solicit comments, foster discussions, and <br />allow reaction (Like/Dislike buttons) to track trends. We will utilize the online public input tool to <br />supplement public engagement at major project milestones and in coordination with other <br />communications tool such as the project website, social media and Ramsey Resident newsletter <br />updates. <br />5.6 Social Media <br />We will use social media outlets such as Facebook and Twitter to blast updates and notifications to an <br />established or existing following or targeted audience. Messages will be concise and short and then <br />direct the audience to the project website for more detailed information. Social media formats can both <br />be developed and maintained by the Bolton & Menk team or we can provide crafted messages to for <br />your existing social media accounts. Messaging should occur at a minimum around major project <br />milestones and public meetings. However, posting on a more regular basis will support the efforts of a <br />lively project campaign. <br />12 <br />