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Economic Development Authority (EDA) 4. 3. <br />Meeting Date: 12/06/2018 <br />By: Sean Sullivan, Community <br />Development <br />Title: <br />Consider Marketing Materials Update Proposal <br />Purpose/Background: <br />The City of Ramsey is in need of updated marketing materials for presentations to business prospects and to <br />improve its web presence related to economic development projects. In the past the City has developed materials to <br />market the community, or specific sites to prospects but those materials have become dated. Current demographics, <br />aerials and information is needed in professionally developed documents to tell our story and position the City in <br />the market. Enhancements to the City Economic Development Webpage will also improve our image and market <br />our community better. The materials also need to be in a form that they can be edited to reflect changes and flexible <br />such that they can be used individually or collectively depending on the audience. Staff has asked WSB to put <br />together a tiered proposal with the expertise of a graphic designer for the EDA to review. Included in the attached <br />proposal are some documents that the City has used in the past that will be used as a potential framework to <br />development new materials. <br />Notification: <br />N/A <br />Observations/Alternatives: <br />WSB has presented three options and a COR Mapping Update for the EDA to review. Under each option, WSB <br />Staff would work with City Staff to develop the new materials. WSB understands that this process could take <br />several iterations and this is included in the cost for each option. <br />The options are as follows: <br />Marketing Materials / Presentation <br />Option A. This would include the creation of a PDF that would showcase updated data and maps currently shown in <br />the cities marketing flyer. The deliverable for option A would be a packaged Indesign File as well as a static PDF <br />file that could be posted online as well as printed. $3,000. <br />Option B. This would also include the updating of data and maps as indicated under Option A, but the PDF <br />deliverable would be created in such a way that when viewed digitally it would be interactive and allow for various <br />data points, testimonials, or mappings to be interactive. A packaged Indesign file would also be included. $5.000. <br />Option C. This would involve the deployment of updated data and mappings into a GIS Story Map. An example <br />Story Map that was completed by the City of Brooklyn Park is included at the end of this proposal. A GIS Story <br />Map provides added capabilities not available to PDF's including interactive maps, text, images, and multimedia <br />content, all available over the internet. A URL address would be provided for the Story Map which could be <br />deployed on the City's website and social media accounts as well as distributed to various economic development <br />prospects. The GIS Story Map is something that could be updated in the future by the City using its ArcGIS Online <br />account. WSB would also produce a PDF of the data and mappings for offline distribution. $7,000. <br />COR Map Update <br />