Laserfiche WebLink
wsB <br />November 15, 2018 <br />Sean Sullivan, EDFP <br />Economic Development Manager <br />7550 Sunwood Drive NW <br />Ramsey, MN 55303 <br />Re: Proposal for Economic Development Marketing Services <br />Dear Mr. Sullivan, <br />701 Xenia Avenue South <br />Suite 300 <br />Minneapolis, MN 55416 <br />Tel: 763-541-4800 <br />Fax: 763-541-1700 <br />Thank you for considering WSB to work with the City of Ramsey to assist City Staff in its marketing <br />efforts. We understand that the City would like assistance in the updating of its marketing materials that <br />are used in telling the story of the City of Ramsey and all that it has to offer businesses, residents, and <br />prospective developers. <br />Scope of Services: <br />1. Marketing Materials: <br />Option A. This would include the creation of a PDF that would showcase updated data points <br />and maps which are currently shown in the cities marketing flyer. The deliverable for option A <br />would be a packaged Indesign File as well as a static PDF file that could be posted online as well <br />as printed. <br />Option B. This would also include the updating of existing data points and maps as indicated <br />under Option A, but the PDF deliverable would be created in such a way that when viewed <br />digitally it would be interactive and allow for various data points, testimonials, or mappings to <br />be interactive. A packaged Indesign file would also be included. <br />Option C. This would involve the deployment of updated data points and mappings into a GIS <br />Story Map. An example Story Map that was completed by the City of Brooklyn Park is included <br />at the end of this proposal. A GIS Story Map provides added capabilities not available to PDF's <br />including interactive maps, text, images, and multimedia content, all available over the internet. <br />A URL address would be provided for the Story Map which could be deployed on the City's <br />website and social media accounts as well as distributed to various economic development <br />prospects. The GIS Story Map is something that could be updated in the future by the City using <br />its ArcGIS Online account. WSB would also produce a PDF of the data and mappings for offline <br />distribution. <br />For each of the options listed above, WSB would update all existing mappings and data points and <br />organize those data points and mappings into the selected marketing option. The associated fee would <br />include one round of revisions for mappings and data points and one round of revisions for the finished <br />marketing piece. <br />Equal Opportunity Employer <br />wsbeng.com <br />