Agenda - Economic Development Authority - 12/06/2018

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� � ��° . �u��_�w~ � �ng Suite Living communities focus on caring for high -acuity care residents that do not need skilled nursing care but typically require more care than most senior assisted living communities provide in the market. This is the niche market segment that has enabled and will continue to enable Suite Living to outperform the competition. Given that most ofthe supply isoomuch older, tosome the point ofbeing obsolete. The newer small communities located in strategic locations will continue to serve the needs of the communities they are located in. New supply is still focusing on basic age in place assisted living with congregate a |a carte assisted living with daily cares and a small nursing home component (likely filled with waiting lists only for residents of the facility) and other basic needs Assisted Living and Memory Care models with too many beds to properly provide the high acuity cares which Suite Living is known Suite Living's niche remains as intact today for its 24-32 bed care model in its high visibility locations. Suite Living will thrive with its high acuiLy—hiQh visibility (location, location, location), hands on care model (training and staff management), and homelike community environment (good food and home like setting). Suite Living sets itself apart from other communities and creates its "niche" in the way it marketsitself, operates, and ultimately performs financially. Suite Living develops communities in high visibility, high traffic locations which provide the "drive by" traffic for marketing, akin to a McDona|ds orVVa|8reens location. Seven out often residents ofSuite Living are referrals ora result ofadrive-by and walk-in visit to the communities. Thus, little advertising is conducted though much effort is set forth in constant and strategic contact with referral sources. These include county case managers and hospital/clinic discharge planners and other geriatric healthcare related specialists. Marketing begins when a potential resident and/or family ofapotential resident walks inthe door for atour. They are welcomed with open arms bv their potential neighbors and all of the staff. Activities in the Suite Living model are key to the community and operating model, thus there is always an active and welcoming building awaiting a potential new resident. Suite Living designs the community to be simple to live in and simple to operate. The residentstruly feel like they are living in a home. The community's hallways are wide and lead directly to the common area, the living spaces and the resident suites. The floor plan makes it easy for residents to find the activities and dining and easy to return to their private suite. The suites consist of a very simple floor plan allowing staff to visually see the entire resident living space from the hallway. Suites are used for sleeping and resting periods. Furthermore, residents have a direct line of sight to the bathrooms from anywhere in the resident room. The residents are always encouraged to spend the days in the common areas doing activities within the community. The majority of residents elect to keep their private suite doors open at all times. This simple approach allows for more efficient monitoring of residents and a higher value co -efficient in the staff per resident ratios overall. |talso allows for much more personal interactions between staff and residents. Staff are provided one free meal per shift 10enjoy with the