Laserfiche WebLink
HOUSING DEMAND ANALYSIS <br />household growth, which in -turn relates to reduced housing demand. Additionally, low income <br />growth results in fewer move -up buyers which results in diminished housing turnover across all <br />income brackets. <br />Consumer Choice/Preferences <br />A variety of factors contribute to consumer choice and preferences. Many times a change in <br />family status is the primary factor for a change in housing type (i.e. growing families, empty - <br />nest families, etc.). However, housing demand is also generated from the turnover of existing <br />households who decide to move for a range of reasons. Some households may want to move - <br />up, downsize, change their tenure status (i.e. owner to renter or vice versa), or simply move to <br />a new location. <br />Supply (Existing Housing Stock) <br />The stock of existing housing plays a crucial component in the demand for new housing. There <br />are a variety of unique household types and styles, not all of which are desirable to today's con- <br />sumers. The age of the housing stock is an important component for housing demand, as com- <br />munities with aging housing stocks have higher demand for remodeling services, replacement <br />new construction, or new home construction as the current inventory does not provide the <br />supply that consumers seek. Ramsey and suburbs like it have an older housing that results in <br />higher demand for remodeling services and infill redevelopment. <br />Pent-up demand may also exist if supply is unavailable as householders postpone a move until <br />new housing product becomes available. <br />Housing Finance <br />Household income is the fundamental measure that dictates what a householder can afford to <br />pay for housing costs. According to the U.S. Department of Housing and Urban Development <br />(HUD), the definition of affordability is for a household to pay no more than 30% of its annual <br />income on housing (including utilities). Families who pay more than 30% of their income for <br />housing (either rent or mortgage) are considered cost burdened and may have difficulty afford- <br />ing necessities such as food, clothing, transportation and medical care. <br />After the Great Recession lenders "tightened the belts" on mortgage lending and it was difficult <br />for many buyers to obtain financing. The ability of buyers to obtain mortgage financing has re- <br />cently lightened as lenders have eased restrictions that had been in place since the recession. <br />However, lenders are still requiring substantially higher credit scores and equity than last dec- <br />ade. <br />MAXFIELD RESEARCH AND CONSULTING 125 <br />