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Economic Development Authority (EDA) 4. 6. Meeting Date: 09/12/2019 By: Sean Sullivan, Community Development Title: Consider State of Minnesota Economic Development Marketing Opportunity Purpose/Background: PURPOSE The purpose of this case is to consider authorizing Staff to utilize up to $6,270 of the EDA Marketing Budget (6246) to select, design, and publish an ad in the MN DEED (Department of Employment and Economic Development) Thriving in the North annual publication. BACKGROUND In 2017-18, the State of Minnesota, Department of Employment and Economic Development (DEED), began utilizing "Thriving in the North" as their official general marketing publication for economic development purposes. The City of Ramsey purchased a full page ad in that publication (See attached). This magazine is published in print (15,000 copies), hosted on a website, and available electronically. This magazine is used by the State of Minnesota to respond to prospects / developers / site -selectors / etc. interested in Minnesota, and at business development events, trade -shows, and meetings, etc. throughout the U.S. and globally). Staff would recommend highlighting Bunker Lake Industrial Park, including its available acreage and its Shovel Ready Certification. The City can highlight the existing development in the Bunker Lake Industrial Park and the future Delta ModTech project as well. The ad can also touch on transportation planning, new City infrastructure and the COR as amenities. The DEED Thriving in the North publication includes an opportunity for local units of government to place advertisements. For example, the 2019 publication included ads from Elk River, Coon Rapids, Brooklyn Park, Lakeville, Cottage Grove, Fridley, Columbia Heights and many others (attached is a full list). City's that participate receive the year -long benefit of: • Online magazine presence (Thriving in the North, 12,581 Minnesota page views so far in 2019). • Electronic, sharable, linkable, copy (City website, forward via emails, etc.). • Magazine is mailed to company owners and corporate level decision makers for Fortune 500 companies, entrepreneurs, talent prospects, site selectors, relocation professionals, law firms, CPA firms, realtors, etc. commercial real estate professionals nationally (sent from Thriving in the North on behalf of Minnesota). Printed copy directly to audience that accounted for $46 Billion in Capital investment the past year. • Publication is used extensively by DEED (various outlets, as described previously). • Thriving in the North will create artwork for City, if necessary. The professionally done ad could be used for other advertisement opportunities. Notification: Notification is not required. Observations/Alternatives: