Laserfiche WebLink
LINKS <br />Site Selection.com website https://siteselection.com/cc/minnesota/ <br />2019 publication: https://siteselection.com/cc/minnesota/2018/digital.html#page=1 <br />EXAMPLE AD PRICING (Staff preferred ad size) <br />• Full page - Guaranteed - $6,270 with (1) online square rolling ad (top) <br />• Full page - General - $5,700 with (1) online square rolling ad (middle / side) <br />There are other ad options that are smaller than one page and they are included in the attached Media Kit. <br />Funding Source: <br />EDA Budget: Marketing Account - 6246 (not to exceed $6,250). <br />Recommendation: <br />Staff believes this marketing opportunity is worth considering. It provides a unique "bang -for -the -buck" when <br />considering how much the State of Minnesota pushes this publication, and when considering how staff can re -use <br />the Thriving in the North ad for other purposes. Based on feedback from neighboring cities (Elk River and Coon <br />Rapids), they are happy with how this publication plays into their overall comprehensive marketing strategies <br />(largely about creating positive perception). Both cities recommend Ramsey get involved; however, both have <br />indicated it's unlikely this one specific ad will generate an influx of calls from prospects. But to that point, if it <br />generates one call that leads to a future project it more than pays for itself. <br />Staff is excited for the national audience that this publication will reach in 2019-2020 due to it being included with <br />the November 2019 edition of Site Selection Magazine (7,500 copies). <br />Action: <br />Motion to authorize/not authorize Staff to utilize up to $6,270 of the EDA Marketing Budget to publish an ad in the <br />2019-20 MN DEED Thriving in the North annual publication. <br />2020 Thriving in North Media Kit <br />MN DEED Letter <br />2019 Thriving In North Advertisers <br />2018 Ramsey Ad <br />Current Marketing Venues <br />Attachments <br />Form Review <br />Inbox Reviewed By Date <br />Sean Sullivan (Originator) Sean Sullivan 08/28/2019 12:01 PM <br />Tim Gladhill Sean Sullivan 08/28/2019 12:03 PM <br />Sean Sullivan (Originator) Sean Sullivan 08/28/2019 12:13 PM <br />Tim Gladhill Tim Gladhill 09/05/2019 11:56 AM <br />Form Started By: Sean Sullivan Started On: 08/26/2019 03:29 PM <br />Final Approval Date: 09/05/2019 <br />