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14) Our current approach on social media is to observe community pages and tailor our content to <br />these conversations. We do not engage in back -and -forth conversations on community pages <br />and rarely engage in back -and -forth conversations even on our own page unless someone has <br />a question. Should we modify this approach? Please explain: <br />A) Yes. When publishing an article in response to resident's concerns, the city is taking one side <br />or the other without engaging in back and forth. We should be communicating what city <br />plans and efforts are that come before the city in the regular process verse going to <br />community pages and looking for how we can drive a certain narrative. <br />B) Yes, don't encourage social media, it's ruining America. That's not just me saying that, The <br />people who develop these social media web sites don't let their children use them at all. <br />Often time they never look at them when they are at their homes. Watch the documentary " <br />the social dilemma" on Netflix. <br />C) Yes - provide links to city info. Do not engage in back and forth. Limit the response to <br />facts/links <br />D) I believe this is an important aspect of it, however I'd also have a content calendar separate <br />from that. Conversations on social media are too often rooted in division, rather than <br />connection. I'd also remember that it only represents a portion of the community, versus <br />the entire populous. Engagement can be done, however perhaps instead of the city account <br />itself, it should be referred back to those who represent the community. I'd also always <br />encourage them to move to a phone call, zoom, or attend a public hearing that is related <br />getting people out from the protection of their keyboards is an important distinction for <br />active participation. <br />E) No. I don't believe this would be a good use of resources. Community pages are a <br />microcosm of the community. <br />F) The modification that comes to mind would be to use these pages to proactively inform the <br />community on activities of value or interest and then use the message to link the reader to <br />more detail in a website location. Always including a like to a contact at the city. <br />G) No. <br />15) Many cities put an emphasis on graphic design. For example, the communications staff <br />creates logos and images for various projects/campaigns instead of outsourcing that work to a <br />consulting agency. As it relates to Ramsey, we could create a branding package for our "Adopt <br />A Flag" program and others. The City has worked with consulting groups to create a logo and <br />branding package for our Highway 10 efforts. This could even be used to identify events like <br />Happy Days or various departments such as police, fire or public works. How important is <br />graphic design to you as it relates to brand establishment? <br />A) We have a design. Let's use it in the best way to maximize city potential with minimal <br />financial impact upfront. Right now with a negative position on Covid-19 who wants to go <br />anywhere or do anything. <br />B) I have no experience in this field, sorry. <br />C) Logos are not necessary for departments and specific projects. They city and Happy Days <br />have logos. <br />