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D) As someone who studied both communications and graphic design in college and abroad, I <br />may have a bias that design is an extremely important aspect of identity. This focus should <br />not be lost, but expanded upon. Utilizing infographics or other design tools as part of the <br />communication process is absolutely key in providing accurate and digestible information <br />for residents. And, it is far more likely to actually gain the attention it may require. <br />E) Branding is important. However, keep in mind what you are trying to accomplish when <br />choosing where to invest. The police, fire and public works function and utilization will not <br />increase/decrease because of money spent on branding. Spend it where you'll actually get a <br />return on the investment. What are those things? Branding should follow that. <br />F) This has low importance as it reads above. I would have more interest in our effort to use <br />what we have and strive to always doing better to deliver on our brand promise. (city <br />mission) <br />G) I like our current City of Ramsey logo and feel that is our brand. <br />16) The City of Darwin, MN is home to the largest ball of twine. As silly as this may seem, this has <br />been an incredibly effective marketing tool for the small town and has essentially "put Darwin <br />on the map." Similarly, Anoka has established themselves as the "Halloween Capital of the <br />World." This year, in fact, they unveiled a Jack-o-Lantern statue in their downtown district to <br />commemorate this 100-year-old tradition. Should Ramsey invest, market and promote such a <br />landmark? If so, could this landmark be something that already exists or something to be <br />created? Suggestions: <br />A) These ideas work because they are generic not contrived. Having a strategy for developing a <br />"landmark" for a city comes from positive ideas despite troubling times. ie increasing Alpine <br />dog park nothing from the communication team but generic from a resident and staff <br />advancing an idea. Same with blue bird houses. We need to work on river bank stabilization <br />but have lots of information already. Hosting an annual riverbank stabilization education <br />with residents along the river utilizing ACD, LRRWMO and maybe a canoe along the river <br />day. These features already exist. We need to drive the narrative. <br />B) A statue of Mark Kuzma on a house in a roundabout at Armstrong and Alpine is a great idea. <br />C) NO <br />D) I for one believe that we'd need to HAVE something in order to claim something. To me, <br />Ramsey is a great place to live because it has so little fanfare. <br />E) What would be the investment of such a marketing tool and what would be the city's end <br />goal? Attracting more residents? Attracting visitors to our businesses? Would the visitors <br />who are interested in the "landmark" also be the type of customer who would frequent <br />Ramsey businesses? Would the "landmark" be used to draw people to some sort of <br />gathering/festival? If the latter option is the goal, with the never ending cancellation of all <br />events would an investment for such a purpose make sense? <br />F) Not at this time <br />G) I do not think we need to; seems to me, we've had strong growth as it is. <br />