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17) The City of Ramsey is one of four member cities that comprise QCTV. Are you pleased with the <br />video content generated from QCTV? If not, what would you like to see more of? Do you think <br />the City should dedicate more time/resources to video content creation? <br />A) I believe we should have an update on changes in format at QCTV before further discussion <br />can be of benefit. CBA would be good as well. <br />B) I'm very satisfied with our image on QCTV, they do a great job. <br />C) I am happy with the content created. I do not think it reaches a wide audience. Very few <br />people watch. Are viewership numbers available? <br />D) Video content is an important tool for communication. I'd encourage, if not demand that, <br />any video come with closed -captioning before its release. This is important when using <br />video for social media, as so much of the content is digested without sound on a video <br />without subtitles/closed-captioning would miss the opportunity to be understood <br />completely in these scenarios - which is more common than not. <br />E) The film quality is great. <br />F) Very pleased with QCTV. Yes, we should include use of more video content in our effective <br />communication strategy. <br />G) Yes, I think they are doing a good job. <br />18) The City of Champlin worked with an outside advertising agency to create two, 30-second <br />promotional videos of the City showcasing its assets — the housing market, their Mississippi <br />Crossings riverfront development, its parks, etc. They share this advertisement on their <br />website, social media and it plays before movies shown at their local movie theater. This <br />serves as an effective marketing strategy to draw residents, developers and visitors to the City <br />and its destinations. Should Ramsey invest in such an ad? <br />A) What? Do we not have the technology and creativity to do this in house? Use would have to <br />be assessed as we don't have a movie theater but on the website. <br />B) I have no opinion on this. <br />C) I believe several print ads and even a video have been created in the past. How to use this is <br />the question. <br />D) I'd like to see more examples, and the perceived ROI of such an ad. There's a big <br />opportunity right now for us to expand the residential developments, and showcase that <br />Ramsey is both telecommuter friendly, and have assets like the North Star for those who <br />need to commute. I believe it is a great time for something like this, with the appropriately <br />crafted message. <br />E) Again, what will the return be on the investment off of the website/ social media? Movie <br />theater advertising is probably less effective than it used to be. <br />F) I would hesitate investing heavily into this focused use of video marketing. We should stay <br />focused on the ways that we are staging the city to accept this growth when the market is <br />ready to choose Ramsey. (EDA) <br />G) I would not be interested in this at this time. <br />19) Are there any other examples of effective communication from area cities that you would like <br />staff to explore? <br />