Agenda - Council Work Session - 11/24/2020

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A) Branding discussions should happen quarterly or every 6 months in order to make them effective and worth staff time. Two years ago we and 2-3 discussion on branding nodes in Ramsey and since then nothing.\ B) No C) Team up with groups where people already gather. Churches have bulletins. Youth athletics have newsletters, tournaments. Home owner associations. Golf leagues. Schools. Apartments. Gas pump videos. D) City of Shoreview is a good example E) No F) Exploring examples of how other cities are using communication channels to meet people where they are at. This may give us insight on how we could offer a more diverse strategy. Ten time ten different ways kind of approach to communication. G) I think we need to focus on good information and content for the Ramsey Resident Newsletter. 20) Other comments: A) This survey generally is too lengthy to have a complete discussion on one work session. I am concerned that the role of communication and events coordinator will get dragged on and the outcome will be that everything will continue as is. I am of the belief that these communications concerns can be handled as a part of regular staff duties and it is up to the administration staff to be accountable for that outcome. B) Left blank. C) Left blank. D) Being newer, I am sure there's plenty I'm unaware of in terms of what the city is doing in terms of communication, and I'm excited to learn. But I'd also say that my perspective may come as an outsider or resident which might be valuable as I'm not someone so close to the project. Lastly, make everything on the website more mobile friendly and reach out if I can assist! E) Left blank. F) It may be helpful to include a systematic approach on evaluating the effectiveness of messaging. Things like impressions/clicks/reach etc. Ways we can measure our return on investment. G) Left blank.