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Purpose <br />The City of Ramsey is committed to maintaining effective communication. The City <br />recognizes that quality communication plays an integral role in its ability to responsibly <br />grow the community, and provide quality, cost-effective and efficient government <br />services. The Strategic Communications Plan is intended to be a tool to ensure the City <br />meets the communications goals of the City Council. <br />This plan will define the target audiences and identify key messages the City intends to <br />deliver. The purpose of this Plan is to ensure the City has an intentional and consistent <br />voice and message. <br />The City's messaging will be: <br />1. Accurate — The City will strive to produce material that is free of error and correct <br />in all details. <br />2. Timely — Material will be produced promptly and at opportune times. <br />3. Honest — Material will present truthful and sincere information to the best of the <br />author's knowledge at the time of publication. <br />4. Relatable — Material will include language of empathy and understanding as to <br />avoid seeming unreachable, unattainable or impersonal. <br />5. Clear — Material will be easily understood; free of unnecessary language and <br />jargon and providing definitions when needed. Examples include CUP, PUD, <br />JPA, TIF and others. <br />6. Consistent — Material produced should reflect the same message (always guided <br />by the Strategic Plan) over time. <br />Audience <br />The City of Ramsey's target audiences are: <br />1) Residents — Ramsey has over 27,00o citizens. This includes homeowners, <br />renters, and various family -members. <br />2) Businesses — Ramsey is home to over 50o businesses. This audience includes <br />owners, executives, and managers of Ramsey businesses, and prospect <br />businesses. <br />3) Visitors — Thousands of people travel to, or through, Ramsey annually. This <br />audience includes visitors, commuters, shoppers, and employees of local <br />businesses. <br />4) Developers — Ramsey is the second fastest growing community in Anoka County, <br />with over 1,200 acres of greenfield still untapped. This audience includes <br />developers, brokers, builders, and contractors. <br />Priorities <br />The City's Communications Plan is based on the foundation of the City Council's <br />Strategic Plan. The following section outlines the City's core values and strategic vision <br />for the future. <br />1 <br />