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Miss on Statement <br />It is our mission to work together to responsible grow our community and to provide <br />quality, cost-effective and efficient government services. <br />Vision Statement <br />Ramsey will be a secure, citizen -driven, collaborative community that respects the <br />balance and connectivity between its unique urban, rural and natural environments. <br />Objectives <br />The City of Ramsey's communication efforts are centered on the following strategic <br />priorities: <br />1. Financial Stability <br />2. A Balance of Rural Character and Urban Growth <br />3. An Active and Connected Community <br />4. Smart, Citizen Focused Government <br />5. An Effective Organization <br />Below are general, high-level, messages the City would like to deliver to its identified <br />audiences on a consistent basis as outlined in the City's Communications Content <br />Calendar. In situations that require a more targeted message, staff will default to the <br />strategic messages outlined in this document, and the City's Strategic Plan. <br />Messages <br />These messages are the driving force of the organization. They serve as our "why" when <br />deciding how resources, like time and funding, should be spent. These messages serve as <br />the broad picture for detailed and specific projects. Each audience may require a <br />modified version of these messages, so the audience and messages should be considered <br />'plug and play.' <br />1) The City recognizes that residents made a decision to reside within Ramsey, and <br />appreciates the investment residents make in the community (e.g. property taxes, <br />neighborhoods, schools, community organizations, civic matters, economy, <br />natural environment, family, etc.) <br />2) The City of Ramsey values and respects the input of all residents, and encourages <br />citizens to be engaged in civic matters and volunteerism. <br />3) The City values the significant investment local businesses make within the <br />community (e.g. property taxes, jobs/careers, products/services, significant <br />capital expenditures, and support of community based organizations). <br />4) The City of Ramsey values and respects the input of its local business, and <br />encourages local business officials to be engaged in civic matters. <br />5) Economic development is a priority for the City of Ramsey. <br />6) The City of Ramsey is easy to work with, professional, and organized. <br />7) Ramsey values and respects investments made by developers, and the <br />services/end users they produce. The City of Ramsey welcomes visitors, <br />commuters, shoppers, and employees of local businesses. <br />8) Ramsey is a destination city with a positive image and reputation. <br />2 <br />