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9) The City of Ramsey is committed to improving U.S. Highway io and other key <br />transportation corridors. <br />Resources <br />The key messages above will be weighed against the City's Brand Guidelines; E.g., Does <br />the look of the City's communication tools reflect what the City wishes to communicate? <br />The City's primary vehicles for communicating include, but are not limited to, the <br />following tools. <br />A. Print materials such as the Ramsey Resident (bi-rnonthly newsletter), <br />brochures, articles, postcards and other mailers. <br />B. Electronic materials such as email, website postings, the Weekly Update <br />electronic newsletter, the New Resident Packet, community signs and <br />social media posts <br />C. Media relations such as requests for interviews, QCTV programming, news <br />releases and media inquiries. <br />D. In person communications and events — open houses, city meetings, <br />business networking events, the State of the Cities Address, Happy Days <br />and the like. <br />Reach <br />To assist the City in spreading its message, the Communications Coordinator will reach <br />out to the following partners: <br />Media Partners such as QCTV, ABC Newspapers, KSTP, WCCO, KARE 11, and others. <br />Community Partners: Faith -based organizations, business owners, schools and others. <br />The City Administrator and Department Heads communicate messages to the <br />community through their regular interactions with the public such as city meetings, <br />open houses, at city events, through QCTV interviews, and mailings. When possible, <br />materials should be reviewed by the Communications & Events Coordinator to ensure <br />they meet brand and formatting standards. <br />The Communications & Events Coordinator has the authority to correspond with the <br />City's media partners to provide positive story ideas that work to achieve the goals set <br />forth in the Strategic Plan. Furthermore, the Communications &Events Coordinator will <br />connect with the above community partners per the request of the City Administrator or <br />his/her appointed designee to promote projects that work to achieve the goals outlined <br />in the Strategic Plan. <br />Roles & Responsibilities <br />The Communications and Events Coordinator will provide administrative oversight of <br />external communication functions. He/she will work with the City Administrator, the <br />appropriate department head and/or his or her designee when reviewing or producing <br />material for external communication. All department heads and his/her designee are to <br />3 <br />