Laserfiche WebLink
• Emergencies <br />• Critical Issues <br />• Major Policy Issues <br />• Legal and Technical Communications <br />General Communication <br />Most of the City's external communication falls into this category. External <br />communication efforts are weighed against the key messaging guidelines in order to <br />achieve the goals set forth by the City Council. <br />Emergencies <br />Under the direction of the PIO, the Communications and Events Coordinator and <br />Information Technology (IT) staff will facilitate emergency communications, if <br />requested, by informing the public of timely and accurate information. Councilmembers <br />should contact the City Administrator with questions on emergency management and <br />not directly to Public Safety Personnel. <br />As soon as practicable, the City's Emergency Management Director, City Administrator, <br />or their designee(s) shall authorize dissemination of emergency information. <br />The City's Emergency Management Director and/or Public Information Officer may <br />choose to harness the partnerships it has with its local media groups in the instance of <br />an emergency. The Communications & Events Coordinator will assist as requested. <br />Critical Issues <br />There are many events that do not rise to the category of emergency management, but <br />are still critical issues impacting the community. These issues do not result in traditional <br />public safety response, but are still important topics that require enhanced <br />communication. These are not longer -term policy issues, but may require the City to <br />adapt and refocus its communications efforts. The following incidents may require <br />external communications: <br />• Public Health Emergency <br />• Financial/Legal Crisis <br />• Technological Breakdown <br />Major Policy Issues <br />Finally, there are a number of policy issues that aren't in the emergency or critical issues <br />category but still rise to the level of enhanced communications strategies such as: <br />• Budgeting and Finance <br />• Transportation <br />• Infrastructure <br />• Water Quality <br />Legal and Technical Communications <br />There are a number of topics that do not need to follow this overarching process. For <br />example, legal notices and public hearings are handled by individual departments. <br />