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Economic Development Manager Sullivan commented that the City would continue to post its <br />messages on the City reader board sign. He stated that each of the companies will work with <br />municipalities to develop City messaging. He stated that there are also opportunities to post <br />Ramsey messaging on other billboards owned by the companies and other locations. He used the <br />example of advertising for the Happy Days event, which could be displayed on billboards in other <br />communities outside of Ramsey. He confirmed that City messaging would be free in all three <br />proposals. <br /> <br />Chairperson Steffen asked if there would be a discount for Ramsey businesses or whether the cost <br />to advertise would be the same for all businesses. <br /> <br />Economic Development Manager Sullivan provided details on the ranking for local business <br />advertising costs. He stated that two of the companies provided discounts for Ramsey business <br />advertising. <br /> <br />Member Riley commented that his highest priority is Ramsey advertising and therefore because <br />Lamar is not offering a discount and was also ranked third, he would suggest eliminating that <br />company from the discussion. He stated that location is also a high priority for him. He stated <br />that none of the companies chose the spot the City was thinking and asked if that should be taken <br />into consideration and whether one of the locations the companies chose should be considered <br />further. <br />Economic Development Manager Sullivan commented that he believed that Clear Channel stated <br />that they could work with the City site, whereas iDigital preferred Sunfish or Ramsey Boulevard <br />but noted that those would be temporary locations because of the upcoming construction projects. <br />He stated that his attempt was to provide a clear comparison between the companies for the same <br />sign at the same location but agreed that alternate locations could be considered. <br />Member Cords asked if there were justifications for the alternate locations, noting that the <br />companies have the expertise. <br />Economic Development Manager Sullivan stated that justification was not included in the <br />proposals. He stated that his perception was that the sign locations were chosen in locations that <br />would be most effective and generate the most income. He agreed that if there were not <br />interchanges Ramsey or Sunfish Lake Boulevards would be ideal, but there will be interchanges <br />at those intersections. He stated that once iDigital was made aware of the interchange locations, <br />they agreed the 7443 would be a better location. <br />Chairperson Steffen asked for details on the RALF acquisition with M&G. <br />Economic Development Manager Sullivan replied that the acquisition happened years ago. He <br />stated that the lease payments from M&G for that site are paid back to RALF. He confirmed that <br />future lease funds generated on that site would go back to RALF until RALF is paid back. He <br />explained that additional review would be needed related to RALF and the related payback. He <br />noted that additional information will be likely be known once the design of the Highway 10 <br />project is complete. <br />Economic Development Authority/ April 8, 2021 <br />Page 4 of 12 <br /> <br />