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doing projects, when making statements about different things that are being done in the <br />community. She stated she didn’t see the values stated as often. <br /> <br />City Administrator Ulrich replied those are used internally, maybe more so than externally, when <br />operating as a Staff together, that is why they are hanging on the walls in every conference room. <br />It is a way of doing business and are promoted with the job descriptions when looking for <br />employees, they attempt to hire for these attributes and values. These are standard and says these <br />cares are important. There aren’t 20, there are a few, but are things that have been identified in <br />the past as being important. <br /> <br />Mayor Kuzma stated the question, does the Council want to change it read “a balance of suburban <br />growth.” <br /> <br />The consensus of the Council was to make the change. <br /> <br />Councilmember Riley commented that the division should also be changed to suburban. <br /> <br />Councilmember Musgrove asked if the word “unique” suburban should be kept. Council <br />consensus was to keep it. <br /> <br />Councilmember Woestehoff commented that the purpose of the word “unique” is that the City is <br />a suburban, rural and natural environment. He stated there should also be a comma after the word <br />rural. <br /> <br />City Administrator Ulrich stated there are nine strategies: 1. identify and implement operational <br />efficiencies; 2. promote economic growth and development; 3. create a positive image for <br />residential neighborhoods, business districts and key corridors; 4. improve the safety of mobility <br />and transportation corridors; 5. connect the community through parks and trails, capital <br />improvements along with recreational programming; 6. spotlight sustainability and efficiency <br />through public facilities investments; 7. strengthen and enhance our identity, brand and image; 8. <br />Improve the City’s communication; and, 9. improve or sustain high organizational morale. He <br />asked if these are good strategies, bad strategies, things that should be changed. <br /> <br />Councilmember Specht commented that he thinks they could incorporate something <br />Councilmember Howell was talking about regarding reducing or streamlining ordinances and <br />asked if that is one of the organizational strategies to improve laws that are held. He asked if this <br />would be a place for that as one of the strategies to focus on. <br /> <br />City Administrator Ulrich replied that might fit under number one but it could be broken out so it <br />might say, for example “minimize regulation to increase efficiency or burdens on residents and tax <br />payers,” something along those lines. “Minimize regulations” and add a qualifier. If that is <br />important it could be added to the list to make it an even ten. <br /> <br />Councilmember Specht replied he is open to feedback. He thought it was ironic to add a strategy <br />to reduce something else. <br /> <br />City Council Special Work Session / February 15, 2022 <br />Page 12 of 31 <br /> <br />