Laserfiche WebLink
<br />The consensus of the Council was to hold a Special Work Session on March 1, 2022. <br /> <br />2.02: Communications Update and Website Redesign Discussion <br /> <br />Communications and Events Coordinator Thorstad presented the staff report with comparative <br />statistics from other years. She reviewed Facebook, the website and newsletter and gave <br />information on the City’s affiliates including QCTV and the Anoka County Union Herald. She <br />highlighted a Facebook post about a road closed that had 13,500 views. <br /> <br />Councilmember Specht asked if that was because posts are being forwarded to the community <br />website. <br /> <br />Communications and Events Coordinator Thorstad confirmed this and stated the website has seen <br />130,000 visits. <br /> <br />Councilmember Specht asked is these were distinct. <br /> <br />Communications and Events Coordinator Thorstad replied it represents the number of website <br />visits but wasn’t sure if they were new visitors. <br /> <br />Councilmember Riley referenced the newspaper and the statistic that there are 4,000 plus <br />subscribers out of the 11,000 households and asked if that was correct because that seems high. <br /> <br />Communications and Events Coordinator Thorstad replied there are 4,233 subscribers to the Anoka <br />County Union Herald but they cover more than just Ramsey. <br /> <br />Councilmember Heineman referenced the statistics about the reach of Facebook and asked if there <br />was any other metadata about engagement such as reposting, clicks, or sharing. <br /> <br />Communications and Events Coordinator Thorstad replied she didn’t have that information but <br />could get it. <br /> <br />Councilmember Heineman commented it would be good to see if it was being implemented as <br />more of a marketing tool or if it is driving business to the website. <br /> <br />Communications and Events Coordinator Thorstad replied that the City’s general approach to <br />social media is that the communications plan and policy drives how they treat that tool. She stated <br />it was the goal to have everything on the website first as the informational hub. Then anything <br />externally that comes to social media tries to drive people back to the website for information. <br /> <br />Administrative Services Director Lasher asked if Councilmember Heineman was comfortable <br />receiving the information he requested at the next communications update or if he would like it <br />sooner via email. <br /> <br />City Council Work Session / February 22, 2022 <br />Page 5 of 13 <br /> <br />