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Councilmember Heineman replied it was fine waiting for the information, he was just curious if <br />when a post is created there is reach meaning how many people saw it, then there is engagement <br />meaning how many people clicked on it, then click rate for embedded links, then there is sharing. <br />He stated his question was if the reach was being increased and everything else was staying <br />stagnant or if there were other benefits being seen such as sharing or driving business back to the <br />website. <br /> <br />Communications and Events Coordinator Thorstad stated she would include that in her next report. <br />She started the next subject which is the website redesign which is a part of the contract with <br />CivicPlus. She stated she and IT Manager Fredrickson met with a representative to get training <br />on what it might look like. <br /> <br />IT Manager Fredrickson stated the redesign process is about a six month process but may go faster. <br />The representative from CivicPlus recommended training for the Staff, and looking at Google <br />Analytics for the site to identify what is being visited on the page. CivicPlus will come back with <br />suggestions for changes and additions. <br /> <br />Communications and Events Coordinator Thorstad asked informationally nothing would be <br />changing on website but it may be moved. <br /> <br />IT Manager Frederickson confirmed this adding the structure and visuals are what is going to <br />change. He added that changes to navigation and content of the website are offered at an additional <br />cost but that the redesign would be more cosmetic. <br /> <br />Councilmember Heineman asked who the provider is. <br /> <br />IT Manager Fredrickson replied CivicPlus. <br /> <br />Councilmember Heineman asked if it was correct that they do most of the other cities around. <br /> <br />IT Manger Fredrickson confirmed this. <br /> <br />Councilmember Heineman asked if there are websites for other cities that could be previewed to <br />see what it is going to look like. <br /> <br />IT Manager Fredrickson replied he believed so, that there are other cities close by that have gone <br />through a redesign recently. He didn’t have that information but could get it. <br /> <br />Councilmember Howell commented that several people have told her they struggle with the <br />navigation of the website. She stated she knows it is extra but wondered if that could be improved <br />for people <br /> <br />Mayor Kuzma stated there had been discussion about putting a committee together with staff and <br />Councilmembers to work on problem areas based on feedback they have gotten. <br /> <br />City Council Work Session / February 22, 2022 <br />Page 6 of 13 <br /> <br />