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28 <br />3:45 to 4:00 p.m. <br />4:00 to 5:00 p.m. <br />Track B: How to Do It <br />Dobbs, Principal, Hay Dobbs P.A. Architecture, Urban Design, Planning, Interiors <br />This session will provide an overview of the Southwest Transitway LRT system, the <br />approach to station area planning and the schedule for Implementation. Hay Dobbs is <br />providing a unique and proven approach by addressing the LRT line not as a series of <br />individual stations, but rather as a fixed united linear transportation system. This <br />understanding of how new connections from the SW Metro to both downtowns, the State <br />Capitol, the Mall of America and the Airport creates a value added approach to station <br />area planning. This will create a synergy that should significantly catalyze development <br />along the line. Unique features, challenges and opportunities of the 12 stations and 4 <br />communities currently involved in the process will also be shared. <br />Break <br />Track C: Case Studies <br />Session Three <br />Track A: What Are You Thinking? <br />Market Analysis for Cities — Joel West, Senior Planner, Yaggy Colby Associates <br />In today's economic environment it is critical that cities and other local jurisdictions know <br />and understand how their industries and commerce fit within the broader economy. By <br />more fully understanding the dynamic of their local economy, economic development <br />professionals are better able to devise more effective strategies to encourage economic <br />development in their communities. <br />Putting Together a Good Survey — Scott Chazdon, Research and Evaluation <br />Coordinator, University of Minnesota Extension; Liz Templin <br />Without a well designed survey communities will neither attain good data nor benefit from <br />business input. Without good data and a strong response, the credibility and usability of <br />the information suffers. The workshop will guide economic developers in: <br />1. Deciding what information is needed from a survey <br />2. Identify how to select the businesses to survey <br />3. Overview time, cost and response rates from different delivery methods <br />4. Learn the elements of good survey questions (strengths and weaknesses of different <br />types of questions, how to write clear questions, question order) <br />5. Techniques for getting a high response rate <br />Preserving the Past and Building the Future...One Brick at a Time — Heidi Timm - <br />Bijold, Business Developer, City of Duluth <br />The former Clyde Iron Works site, established in 1898 as a foundry and machining <br />company, was an abandoned, blighted ten -acre site along the 1 -35 corridor when <br />purchased in 2003 by Alessandro Giuliani. Giuliani actively explored development options <br />that could meet a community need, incorporate historic preservation, and be <br />economically viable. The result is a sports center housing a year -round hockey arena and <br />a multi -sport pavilion that flank the preserved "Heritage Hall." Construction of a hotel and <br />the adaptive reuse of two historic structures — into a marketplace and a sports training <br />facility — are underway. <br />5:00 to 6:30 p.m. Medalist reception and networking event <br />