Agenda - Council - 12/14/2021 - Laserfiche WebLink

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Communications and Events Coordinator Thorstad replied the reviews have been mixed. Some people have said there is too much content on the homepage but when content has been simplified by the Communications Department, then the feedback is that more is wanted. She stated she will need to work with the IT department to resolve this issue and when the redesign of the webpage happens, the Council will have input. Mayor Kuzma commented that the web design company would likely have suggestions as far as popular designs. Communications and Events Coordinator Thorstad agreed. Councilmember Musgrove commented on the postings by QCTV that only dates are included,but nothing that identifies content so each one would have to be looked through to find a specific topic. She questioned if that skews the posts,the number of times people go to the post,because they are going to check something specific, but have to watch all of it because no title is included. She felt it would be helpful in getting more accurate feedback. Councilmember Musgrove referenced the second chart in the case and asked if it is the second quarter, the second presentation that has been done. She also asked if an Excel format could be used to have information on the side for comparison from one quarter to the next over the year. She felt if comparing in that way,trends would be easier to determine and the City would get better feedback on input. Communications and Events Coordinator Thorstad agreed. Councilmember Specht questioned if searches could be followed through to where it ends up to ensure the search results are relevant. Communications and Events Coordinator Thorstad replied she would need to follow up with the IT Manager. She believed they tracked how long a user viewed the site but the reason behind it is unknown. Councilmember Woestehoff commented that the issue with QCTV will probably change and be better in the near future because QCTV is switching to a YouTube channel for distribution. He noted YouTube typically has better descriptors which should improve material going forward, although archived material won't be redone. He replied to the search question commenting that if the site is set up for Google Analytics, visitor flow and routing should be a possibility. Councilmember Riley commented that he frequently hears feedback regarding a lack of notification and stated that tracking what is being done is helpful but it doesn't seem to address the lack of notification issue. He asked if ideas could be generated to increase notification and communication. City Council Work Session /November 23, 2021 Page 2 of 15