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3) The City values the significant investment local businesses make within the <br /> community(e.g. property taxes,jobs/careers, products/services, significant <br /> capital expenditures, and support of community based organizations). <br /> 4) The City values and respects the input of its local businesses, and encourages <br /> local business officials to be engaged in civic matters. <br /> 5) Economic development is a priority for the City. <br /> 6) The City is easy to work with, professional, and organized. <br /> 7) Ramsey values and respects investments made by developers, and the <br /> services/end users they produce. <br /> 8) The City welcomes visitors, commuters, shoppers, and employees of local <br /> businesses. <br /> 9) The City is committed to improving the quality of life for its residents,businesses, <br /> and visitors. <br /> Above all, the City's messaging will be: <br /> i) Accurate — The City will strive to produce material that is free of error and correct <br /> in all details. <br /> 2) Timely— Material will be produced promptly and at opportune times. <br /> 3) Honest —Material will present truthful and sincere information to the best of the <br /> author's knowledge at the time of publication. <br /> 4) Clear —Material will be easily understood; free of unnecessary language and <br /> jargon and providing definitions when needed. Examples include CUP, PUD, <br /> JPA, TIF and others. <br /> 5) Consistent— Material produced should reflect the same message (always guided <br /> by the Strategic Plan) over time. <br /> Accountability <br /> The Communications &Events Coordinator will provide a regular progress update using <br /> graphs, charts and other visuals on a quarterly basis or upon request by the City Council. <br /> The report will include the following statistics: <br /> 1) Citizen Survey results (when available) <br /> 2) Ramsey Resident content overview <br /> 3) Web stats including hits, page searches, Spotlight content and more <br /> 4) Social Media stats including Public Safety posts as provided by the Police <br /> Department <br /> 5) QCTV Viewership report (if applicable) <br /> Resources <br /> The City's primary vehicles for communicating include,but are not limited to, the <br /> following tools: <br />