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B. One (1) directional sign, facing a rear parking lot.This sign may be any type of permitted sign <br /> other than a freestanding sign, but shall be limited to four(4) square feet in area. <br /> Creative Sign Standards <br /> A. Purpose. This section establishes standards and procedures for the design, review, and approval <br /> of creative signs.The purposes of this creative sign program are to: <br /> 1. Encourage signs of unique design, and that exhibit a high degree of thoughtfulness, <br /> imagination, inventiveness, and spirit; and <br /> 2. Provide a process for the application of sign regulations in ways that will allow creatively <br /> designed signs that make a positive visual contribution to the overall image of the city, while <br /> mitigating the impacts of large or unusually designed signs. <br /> B. Applicability. An applicant may request approval of a sign permit for a creative sign to authorize <br /> onsite signs that employ standards that differ from the other provisions of this chapter but <br /> comply with the provisions of this section. <br /> C. Application Requirements. A sign permit application for a creative sign shall include all <br /> information and materials required by the City. <br /> D. Procedure. A sign permit application for a creative sign shall be subject to review and approval <br /> by the City as part of the Site Plan review process. When the creative sign is proposed after site <br /> plan review is complete, a creative sign may be approved by the Zoning Administrator when the <br /> proposed sign is fifty square feet or less, and shall be approved by the City Council when the sign <br /> is larger than fifty square feet. <br /> E. Design Criteria. In approving an application for a creative sign,the review authority shall ensure <br /> that a proposed sign meets the following design criteria: <br /> 1. Design Quality. The sign shall: <br /> a. Constitute a substantial aesthetic improvement to the site and shall have a positive <br /> visual impact on the surrounding area; <br /> b. Be of unique design, and exhibit a high degree of thoughtfulness, imagination, <br /> inventiveness, and spirit; and <br /> c. Provide strong graphic character through the imaginative use of graphics, color,texture, <br /> quality materials, scale, and proportion. <br /> 2. Contextual Criteria.The sign shall contain at least one (1) of the following elements: <br /> a. Classic historic design style; <br /> b. Creative image reflecting current or historic character of the City; <br /> c. Inventive representation of the use, name, or logo of the structure or business. <br /> Design Framework—The COR Page 40 <br /> February 28, 2012 <br />