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Parks and Assistant Public Works Director Riverblood shared that he likes using the word <br />‘connect’ as it speaks to something for everyone which is the goal of the Parks system. <br /> <br />Mayor Kuzma stated that there is still a lot of work that can be done on parks. <br /> <br />City Administrator Hagen recommended rewording it to say ‘connect the community through <br />parks, trails and recreational programming.’ <br /> <br />Councilmember Howell supported this. <br /> <br />Councilmember Olson stated that this could be reduced even further to say ‘connect the <br />community through recreational programming and infrastructure’ as the infrastructure would <br />include the trails, parks, and playgrounds. <br /> <br />Parks and Assistant Public Works Director Riverblood noted that a large part of the parks are <br />natural resources and the environment which is one of the many layers of value that the parks <br />system has. <br /> <br />Councilmember Musgrove stated that she likes City Administrator Hagen’s suggested language. <br /> <br />Administrative Services Director Lasher agreed that his language is more understandable. <br /> <br />City Administrator Hagen discussed the next strategy of spotlighting sustainability and efficiency <br />through public facilities and infrastructure investments. He stated that there is only one action plan <br />on this item. <br /> <br />Councilmember Woestehoff stated that this can be removed and if there are certain things that the <br />City wants to communicate it can be put under the communication strategy. <br /> <br />Mayor Kuzma agreed. <br /> <br />City Administrator Hagen reviewed the next strategy of strengthening and enhancing the identity, <br />brand, and image. He asked if this strategy is related to City communication. <br /> <br />Councilmember Specht stated that in general they are doing a great job with communication, <br />consistency, and branding. He said this is important to who the City is. <br /> <br />Councilmember Riley agreed. <br /> <br />Mayor Kuzma explained that when this item was added, the City had the COR logo and the <br />Ramsey logo which were conflicting and he wanted to focus on the City logo. <br /> <br />Economic Development Manager Sullivan added that with the Highway 10 improvements there <br />will potentially be opportunities with signage and designs also on the frontage roads to enhance <br />the brand. <br /> <br />City Council Special Work Session /April 24, 2023 <br />Page 11 of 21 <br /> <br />