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about public discourse on the issues.These projects show that public art can be used by municipal <br /> government to address social problems and contentious issues in the community. <br /> Expanding on the idea of collaboration and community building,John McCarthy's 2006 article <br /> Regeneration of Cultural Quarters:public art for place image or place identity?examines at the idea of <br /> placemaking and local identity through public art.The idea of placemaking can be inferred to be defined <br /> as creating an attraction based on some sort of amenity. In many cases this amenity is public art. The <br /> author examines two public art projects in England and the motivation for creating what he terms as <br /> "cultural quarters" through public art, essentially identifying two methods. First, some form of external <br /> identity, an amenity that has no real tie to the local community, in other words an attempt at place <br /> image. An example may be a purchased piece of completed art placed in a public area. Second,the <br /> author finds that a project can be based on something with which the community identifies, or place <br /> identity.An example may be a sculpture or mural depicting the history or cultural significance of the <br /> local area.The difference in these projects is the level of collaboration used (McCarthy, 2006).The <br /> author argues that project with a greater local identity was created with broad public input and led to <br /> far more success in creating new cultural endeavors after its completion, including a large growth in arts <br /> and cultural organizations.The case analysis provided in this article highlights the importance of <br /> collaboration and the potential for success when broad input is sought. <br /> Arts are also argued to have benefits for the economy.The National Governors Association <br /> published a report titled Arts and the Economy: Using Arts and Culture to Stimulate State Economic <br /> Development which explores the benefits of arts economically.The publications provides guidelines for <br /> understanding the arts and cultural economy and its value, strategies for implementing arts and culture <br /> in community development plans and tourism strategies, as well as ways to support the arts and culture <br /> sector.The value of this report for public art master planning is the development of goals for the plan. <br /> Strategies such as reclaiming industrial space for the arts, and creating cultural enterprise zones are <br /> 5 <br />