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Research Question 7 <br /> Why should public administrators or communities invest limited resources into <br /> -facilitating public art projects? <br /> In short, the public art helped the city to attain its goals. For example, all communities <br /> considered public art as a means to build a unique vision and image for their community, and <br /> also a means to enhance the city's physical beauty and interest for residents and visitors alike. <br /> Public administrators have a role in making public art accessible on both a physical and <br /> cultural level for `the public.' Some respondents noted that public art, because of its place in the <br /> public square, has an obligation to be understood and appreciated by a wider audience, not just <br /> by those having a sophisticated art or cultural background. <br /> All communities recognized that public art generated significant public awareness, <br /> conversation, and opportunities for residents to participate in art. Even though resources are <br /> limited, all communities contributed significant "soft cost" of staff time in planning, promoting, <br /> and implementing public art in their communities. One mayor used the term `return on <br /> investment" to indicate that the benefits of public art exceeded the cost of public art in the <br /> community. <br /> Research Question 8 and 9 <br /> Do the outcomes derived, either by the process, or by the artwork itsel, provide <br /> e e e <br /> measurable value to the community? How is that value perceived and measured? <br /> Two of the subject communities had previously conducted economic impact studies that <br /> made a positive economic argument for public art. These same two communities also made <br /> annual budget allocations to public art, and considered public art as a part of their strategic plan. <br /> 146 <br />