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o Completion Timeframe: Minimum one item per year <br />• Objective 2: Proactive and time -relevant communication <br />o Responsible Parties: Communications (Johnson) <br />o Key Areas: Public facing communication strategy <br />■ Action 2.1: Assess the effectiveness of the city's current social media presence <br />and the need for additional department specific pages <br />■ Action 2.2: Explore new avenues to tell the story of Ramsey and market the <br />community to new residents and businesses <br />■ Action 2.2: <br />■ Action 2.3: Enhance how social media is utilized <br />■ Action 2.3: Consider additional communications personnel with focus on social <br />media marketing <br />o Performance Indicator: Public engagement through social media <br />o Completion Timeframe: Ongoing <br />• Objective 3: Develop and publish trail maintenance schedule/map <br />o Responsible Parties: Parks Division (Riverblood) <br />o Key Areas: Long term trail maintenance plan <br />■ Action 3.1: Develop a 10-year trail maintenance needs schedule <br />■ Action 3.2: Establish estimated funding needs to complete the plan <br />■ Action 3.3: Implement maintenance schedule into CIP document <br />■ Action 3.4: Create 10-year trail maintenance CIP map and post to city website <br />o Performance Indicator: Creation of plan/map and incorporation into 10-year CIP <br />o Completion Timeframe: Final 2026 Budget/Levy Adoption <br />Strategy 9. Strive for high organizational morale and employee retention <br />• Objective 1: Expand employee wellness efforts <br />o Responsible Parties: Human Resources (Lasher) <br />o Key Areas: Employee health <br />■ Action 1.1: Expand upon Gallagher Benefit Services Wellness Programming <br />■ Action 1.2: Increase engagement in Employee Lunch & Learns <br />■ Action 1.3: Identify fitness options for City Hall staff similar to what's available to <br />PD, FD, PW <br />■ Action 1.4: Increase wellness activities <br />o Performance Indicator: Improved group insurance renewal rating <br />o Completion Timeframe: Ongoing <br />• Objective 2: Expand employee engagement <br />o Responsible Parties: Human Resources (Colleen Lasher) <br />o Key Areas: Employee engagement <br />■ Action 2.1: Implement simplified performance evaluation process to track <br />employee goals, notify of deadlines and integrate into records management <br />system <br />