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containing no advertising material of any kind shall be subject to the • <br />following: <br />1. All service bay identification signs shall be wall signs. <br />2. There shall not be more than one (1) service bay identification sign for <br />each service bay located- on. the parcel. <br />3. A service bay. identification sign may be located on the outermost wall <br />of any principal building adjacent to a service bay entrance. <br />4. A service bay identification sign shall not project higher than the <br />parapet line of the wall to which the sign is to be affixed. <br />d. Fuel Pump Island Identification Sign. Fuel pump island identification <br />signs indicating the type of service offered; the price of gasoline; and other <br />relevant information, within reason, pertaining to the facility; or direction to <br />persons using the facility shall be subject to the following: <br />1. The gross surface area of a service island identification sip(s) shall be <br />counted against the maximum allowable sign area for the subject <br />parcel. ' <br />e. Menu Board. Menu board(s) for drive -up or walk-up lane(s) of a drive-in <br />business are allowed up to a maximum of fifty (50) square feet of total <br />signage. Menu boards are allowed a message on one side only and cannot <br />contain an advertising message.. <br />f. Directional Sib is <br />1. Directional or Instructional signs are permitted in accordance with <br />§9.12.03 Subd. 9. <br />2. Parking lot directional signs designating parking area entrances and <br />exits are limited to one sign for each entrance and/or exit and shall not <br />exceed four square feet for each exposed face. Parking lot directional <br />signs shall not project higher than five (5) feet in height, as measured <br />from the established grade of the parking. area to which such signs are <br />accessory. <br />3. Parking lot instructional signs designating the conditions of use or. <br />identifying parking areas shall not exceed 8 square feet and shall not <br />project higher than ten (10) feet in height for wall signs and seven (7) <br />feet in height for ground signs, as measured from the established grade <br />of the parking area(s) to which such signs are accessory. • <br />-194- <br />