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<br />Table of Contents <br /> <br />Feasibility Study..................... .................... ........ .................................. ............. ..................... .....5 <br /> <br />Initial Feasibility Assumptions....... .................. ................................................... ................ ......5 <br />Target Market (Customers)............................:. .... ................. ......................... ......................6 <br /> <br />Does Mar.ket want Services... ?........................................................ ............. .............. ........6 <br /> <br />Foundation will Provide? ........ .................................. ........................ ....................... .............6 <br />When Foundation can Provide?............................ ............................. .................................6 <br />Where Foundation can Provide?... ............. ... .............. .......................... ....................... .......7 <br />In the Manner Foundation will Provide? ...... ... .............. ................... .................................. ... 7 <br />At the price for which you intend to provide it?.............................. ............ ........ ....... .... .......7 <br />Trends: Is the field growing? Do more people need and are buying this product or service? <br />What are the budget implications at this time? How will the trends affect the organization's <br /> <br />plan?.............. ............... ...................................................................................................... 8 <br /> <br />Characterization of Success in other Organizations Providing Similar Services ................... 9 <br />Laws or Rules/Regulations Affecting Foundation Services ..................................................9 <br /> <br />Business Plan....................... ........... ..................... ..... ......... ..... ..................... .................. ....... ...10 <br /> <br />Executive Summary........... ................ ............. ................................... ..... .......................... .....10 <br /> <br />Mission Statement.......... .......... .......... ........ ................. .................................. .... ....... ...... ...10 <br /> <br />Founding and Objectives .......... ...... .................... ......................... .......... .... .... .... .... ..... ..,. ...10 <br />Board of Directors, Members, Advisors....... ........ ... ...................... ........... ...... .....................11 <br />Staff, Volunteers and Key Roles.............................. ..... ........ ... .... .......... .... .... ........ ...... ......13 <br />Organization Location and Service Area ..... ........... ........... ....... ... ............. ..'... ........ .............13 <br />Funding Sources, Plan for Sustainability..... ............. ......... .............. ............ .............. ... ......13 <br /> <br />Market Research............................................................................................................... 15 <br /> <br />How Needs will be Identified....................................................................................... 15 <br /> <br />Competition..... ........ ............... ..... ........ ........................................................... ............15 <br /> <br />Project Goods and Services. ... ..... ................. ......... ... ......................... ....... ............. ........ ....... 15 <br /> <br />Description.................. ................................................................................... ....................15 <br /> <br />Potential Project areas for Consideration.. .................................................................. 17 <br />Problem the Foundation's Service Addresses................................. .................... ...... ......... 17 <br />Goals of the Foundation's Service .....................................................................................19 <br />What are the objectives for each service or product?....:..........................................,........ 19 <br />Market Research & Analysis................................................................................................. 19 <br /> <br />Competition..... ........... ................................ .................. ................................... ..................20 <br /> <br />Projected Growth for Foundation Service................... .................... ...................................20 <br /> <br />Customers ........................................................... ....................................................... ....... 21 <br /> <br />- Organization & Management........ .......................................................... ............................... 21 <br />Organizational Structure.................................................................................................... 21 <br />Marketing and Sales Strategies............................................................................................. 21 <br />Market penetration strategy / Communication strategy .....................;................................21 <br /> <br />Advertising Plan...................... '............................................................................................ 22 <br /> <br />Advertisement Vehicles.............................................................................................. 22 <br />Estimated costs to develop, produce and distribute ....................................................22 <br /> <br />Financials.............................................................................................................................. 24 <br /> <br />Funding Sources, Plan for Sustainability............................................................................ 24 <br />2006 Form 1023 Projections: Overall Revenue and Expenses.......................................... 24 <br /> <br />Ramsey Foundation Charter Business Plan 2006-07 _v1, Page 2 of 15 <br />