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<br />The City of Ramsey Foundation will then be able to serve our growing community <br />throughout as many years as such funding is possible to obtain and throughout as many <br />years as the Foundation can retain an active and engaged Board of Directors and <br />Membership base. . <br /> <br />Community needs will continue to grow as the City expands by roughly 65% over the next <br />the (10) years, and continues to mature and fill its borders in the years following. <br /> <br />Customers <br /> <br />Although much community need is being met by civic organizations, schools, community <br />education, and the City of Ramsey, there are gaps in funding and need fulfillment that <br />cannot be met by others. The City of Ramsey Foundation can provide for certain of these <br />key community needs. <br /> <br />The Foundation's target market is geographically located at the Ramsey <br />neighborhood/community and city level. As a City Foundation, we will serve this community <br />solely (or primarily - some work or outreach could have secondary or tertiary impacts <br />beyond the City limits). <br /> <br />The Foundation's customers are the citizen and business communities of Ramsey, <br />Minnesota. Upon approval of specific Foundation projects and partners, the Foundation will <br />further define its specific customers. <br /> <br />Organization & Management <br /> <br />Organizational Structure <br /> <br />Please reference the "Executive Summary: Board of Directors, Members, Advisors" and the <br />"Executive Summary: Staff, Volunteers and Key Roles" sections of this Business Plan for details <br />concerning the organizational structure of the City of Ramsey Foundation, Inc. <br /> <br />Marketing and Sales Strategies <br /> <br />Market penetration strategy I Communication strategy <br />Please see below for advertising plan. <br /> <br />Additionally, City of Ramsey Foundation Board Members will attend meetings of local <br />organizations, stop in at businesses and schools, talk with City Staff and elected officials to build <br />relationships through "face time" with organization and business members. Face-to-face is the <br />best way for the Foundation to spread the word about our intended purpose and mission. <br /> <br />Ramsey Foundation Charter Business Plan 2006-07 _v1. Page 13 of 15 <br />