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■ Action 1.1: Identify key personnel at USPS to discuss obtaining a unique zip code <br />■ Action 1.2: Identify other influential parties to support Ramsey's efforts <br />■ Action 1.3: Host critical meetings to develop the timing and formal application <br />procedure to prevent an immature application from occurring <br />o Performance Indicator: Known metrics are understood on what USPS uses when <br />considering a new zip code. <br />o Completion Timeframe: Formal request may be submitted to district manager in <br />2026 <br />• Objective 2: Enhance City brand <br />o Responsible Parties: Communications (Johnson) <br />o Key Areas: Branding and communications strategy <br />■ Action 2.1: Create City Motto <br />■ Action 2.2: Create Branding Guide for staff to use with templates and logos <br />o Performance Indicator: <br />o Completion Timeframe: Q1 2027 <br />Strategy S. Enhance City's communication through transparency and accountability <br />• Objective 1: Identify and advertise a cost savings measure <br />o Responsible Parties: Administration (Hagen) <br />o Key Areas: All city operations <br />■ Action 1.1: Advertise through newsletter or social media an area of improvement <br />that decreased cost through direct savings or improved efficiency. <br />o Performance Indicator: Public engagement reaction to the advertised measure <br />o Completion Timeframe: Minimum one item per year <br />• Objective 2: Positive, proactive and time -relevant communication <br />o Responsible Parties: Communications (Johnson) <br />o Key Areas: Public facing communication strategy <br />■ Action 2.1: Assess the effectiveness of the city's current social media presence <br />and the need for additional department specific pages <br />■ Action 2.2: Explore new avenues to tell the story of Ramsey and market the <br />community to new residents and businesses <br />■ Action 2.3: Enhance how social media is utilized <br />o Performance Indicator: Public engagement through social media <br />o Completion Timeframe: Ongoing <br />• Objective 3: Develop and publish trail maintenance schedule/map <br />o Responsible Parties: Parks Division (Riverblood) <br />o Key Areas: Long term trail maintenance plan <br />■ Action 3.1: Develop a 10-year trail maintenance needs schedule <br />■ Action 3.2: Establish estimated funding needs to complete the plan <br />■ Action 3.3: Implement maintenance schedule into CIP document <br />■ Action 3.4: Create 10-year trail maintenance CIP map and post to city website <br />11 <br />