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Content <br />02 Background and Objectives 06 Market Considerations <br />Background and Purpose <br />Study Objectives <br />04 Market Research <br />Summary of Market Scan <br />Event Format and Type <br />Location and Facility Needs <br />Vendor Participation <br />Scale and Audience Experience <br />Timing and Seasonal Fit <br />Value to the Community <br />14 Market Delivery Models <br />Comparable Event <br />Small Scale Add -on <br />Medium Scale <br />Large Scale <br />Private or Partner -Led <br />City -led with Contracted Support <br />30 Direction and Next Steps <br />Council Desire to Provide Direction <br />32 Appendix <br />Small Scale Events Listing <br />Medium Scale Events Listing <br />Large Scale Events Listing <br />Pop-up Traveling Market Listings <br />Cost Estimates <br />