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what level of staffing, cost, and operational <br />support. <br />This report outlines the study <br />objectives, reviews of the current winter <br />market landscape in Ramsey and the <br />surrounding area, and evaluates five market <br />models of varying scales. <br />STUDY OBJECTIVES <br />This study was guided by the <br />following objectives: <br />• Evaluate whether a winter market is <br />an appropriate event for the City to <br />host, support through partnership, or <br />leave to the private sector. <br />• Assess the operational, site, staffing, <br />and financial impact of potential <br />winter market concepts. <br />• Determine whether a winter market would fill a gap in current offerings and gauge <br />potential vendor interest. <br />• Outline multiple winter market models and scale options to help evaluate what, if <br />any, approach may be most realistic for Ramsey <br />• Understand the potential return on investment for the City of Ramsey, including <br />financials, community value, and alignment with adopted City goals and strategies. <br />a <br />3 <br />