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Market Considerations <br />OS <br />TIMING AND SEASONAL FIT <br />Timing affects attendance, vendor <br />recruitment, staff workload, and weather - <br />related risk. <br />Winter markets are generally most <br />relevant before the holidays, but that same <br />timeframe overlaps with other seasonal <br />priorities and regional competition. New <br />events also need adequate lead time for <br />vendor outreach, planning, permits, rentals, <br />and promotion. <br />06 <br />RETURN ON INVESTMENT <br />Return on investment may look different <br />depending on the scale, purpose, and role <br />the City chooses to take. <br />A smaller market may offer a lower -cost <br />way to test interest and support local activity, <br />while a larger market may offer stronger <br />placemaking, visibility, and community impact <br />but require greater staff time, infrastructure, <br />and funding. Return should be considered in <br />both financial and community terms. <br />12 City of Ramsey / Winter Market Feasibility Study <br />