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Model A: <br />Small Scale Add -on Market <br />A small vendor market incorporated into <br />an existing community event, such as the tree <br />lighting, rather than operating as a standalone <br />winter market. <br />POTENTIAL ADVANTAGES <br />• Builds off an existing event rather <br />than requiring the City to generate <br />turnout from scratch <br />• May help increase vendor and <br />attendee interest in an event that <br />has recently seen established <br />attendance <br />• Lower staffing and infrastructure <br />needs than a standalone market <br />• Offers an opportunity to test vendor <br />interest and public response at a <br />low -risk small scale <br />General Feasibility Considerations <br />Represents the lowest -barrier City -led market model <br />• More feasible than a standalone market due to shared attendance and programming <br />• Overall scale would remain limited by available indoor space and staff capacity <br />• Direct monetary return to the City would be limited, offsetting a portion of costs. Broader <br />return on investment may be stronger in terms of community value such as increased activity <br />at an existing event, support for local vendors, and a more engaging seasonal experience for <br />attendees. <br />May also provide value through alignment with broader City priorities around community <br />engagement, service delivery, and strengthening Ramsey's identity <br />Overall return on investment would depend on balancing modest financial recovery with the <br />added community value created through the event experience <br />18 City of Ramsey / Winter Market Feasibility Study <br />